CRM & Lifecycle Marketing Specialist
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Job Description
CRM & Lifecycle Marketing Specialist managing user retention, engagement, and reactivation for cryptocurrency exchange Freedx. Responsible for targeted campaigns and user journey optimization to enhance loyalty.
Responsibilities:
- Build and manage all lifecycle journeys for onboarding, activation, retention, and reactivation
- Manage complete setup and maintenance of all email communications including templates, routing, deliverability, and compliance
- Own segmentation logic using KYC level, activity status, product usage, user value tiers, and behavioral triggers
- Create and optimize automated workflows that drive consistent user engagement
- Develop reactivation and churn reduction strategies including churn calculation frameworks and reengagement flows
- Define the hierarchy of communication channels across email, push, SMS, WhatsApp, Telegram, and in app messaging
- Manage CRM hygiene including sender reputation, anti-spam controls, and template QA
- Build A B tests to optimize messaging, timing, content, and delivery
- Work with Product and Data to ensure accurate event tracking and CRM data mapping
- Produce weekly CRM campaigns that align with product updates, promotions, and marketing activations
- Report on lifecycle metrics including activation, retention, churn, and campaign performance
- Collaborate with Growth to ensure CRM supports acquisition cohorts and funnels
- Maintain a high cadence of execution in a fast-moving environment
Requirements:
- 3-6 years of experience in CRM, lifecycle, or retention marketing
- Strong experience with CRM and marketing automation platforms such as CleverTap
- Full understanding of lifecycle logic including onboarding sequences, activation scoring, and behavior based triggers
- Strong background in segmentation, funnel analysis, and user cohorts
- Demonstrated ability to set up and manage email systems including deliverability, anti spam, and template quality
- Hands on experience with reactivation campaigns and churn analysis
- Knowledge of mobile attribution and event based tracking
- Excellent written communication and attention to detail
- Ability to operate independently with ownership over CRM end to end
- Experience in fintech, crypto, gaming, or high frequency digital products is preferred
Benefits:
- Remote-first flexibility and ownership over a core growth channel.
- Flexible payment options — choose to be paid in traditional currency or cryptocurrency.
- High-impact environment where your work directly improves user retention and engagement.
- Collaboration with experienced leaders across product, growth, and operations.
- Competitive compensation and performance-based incentives.
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