CRM Marketing Specialist
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Job Description
CRM Marketing Specialist deploying Braze email, SMS, and lifecycle journeys for Delta Defense. Supporting automation, segmentation, QA, and cross-functional campaign execution.
Responsibilities:
- Act as the Braze expert within the Lifecycle Marketing workflow
- Build, QA test, schedule, and deploy CRM communications across email, SMS, web, mobile app, and automated lifecycle journeys
- Build and maintain lifecycle journeys, nurture flows, triggered communications, and automation workflows
- Own audience segmentation expertise, list preparation, and deployment activities in partnership with lifecycle and data teams
- Own communication triggers, audience rules, timing logic, and workflow conditions
- Maintain process consistency across CRM work, including intake, build timelines, QA steps, approvals, deployment readiness, and post-launch follow-up
- Coordinate timelines, track deliverables, and help move cross-functional work forward
- Support campaign performance reporting and provide execution-level insights
- Coordinate campaign and lifecycle communication deployment across teams
- Support send readiness, final checks, list validation, scheduling, and launch execution
- Work within CRM, automation, project management, and reporting systems
- Identify process gaps, workflow issues, and operational improvements
- Serve as the primary user of CRM and marketing automation platforms
Requirements:
- Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field; or equivalent combination of education and experience
- 3+ years of experience in CRM marketing, email marketing, marketing automation, lifecycle marketing, or related digital marketing roles
- Ability to manage multiple projects simultaneously while maintaining accuracy, attention to detail, and adherence to established processes
- Experience executing email, SMS, and/or automated marketing campaigns within Braze or a related CRM or marketing automation platform
- Experience building, testing, scheduling, and deploying marketing communications
- Experience with audience segmentation, list management, and campaign deployment processes
- Experience coordinating projects and working cross-functionally with creative, marketing, data, and technology teams
- Experience using CRM and/or marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, Adobe Campaign, or similar systems
- Familiarity with customer journey workflows, trigger-based communications, and lifecycle marketing concepts
- Experience performing campaign QA, testing, troubleshooting, and deployment validation
- Working knowledge of project management and workflow tools such as ClickUp, Asana, Jira, Monday.com, Wrike, or similar platforms
- Proficiency with Microsoft Office and/or Google Workspace applications
- Ability to travel up to 10% as required
- Preferred: experience executing complex Lifecycle Marketing projects within Braze
- Preferred: experience supporting customer lifecycle, retention, membership, or subscription-based marketing programs
- Preferred: experience working with SMS marketing platforms
- Preferred: experience using CRM reporting and campaign performance dashboards
- Preferred: familiarity with audience segmentation and customer data concepts
- Preferred: basic understanding of HTML and email template editing
- Preferred: experience working in highly regulated, compliance-driven, or fast-paced marketing environments
Benefits:
- Eligible for Company Incentive Bonus
- Growth opportunities and investment in employees
- Meaningful work with real impact
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