CRM Operations Manager
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Job Description
CRM Operations Manager at NerdWallet overseeing automated email and push campaigns for customer engagement. Responsible for campaign builds, workflow automation, audience segmentation, and CRM platform administration.
Responsibilities:
- Design, build, and deploy automated email and push campaigns, complex multi-step workflows, and audience segments
- Implement personalization logic using user and catalog data, configuring triggers and dynamic content
- Develop, document, and enforce best practices and workflows for CRM operations
- Build and maintain automated alerting systems that allow the team to detect and respond to campaign issues quickly
- Evaluate new tools and technologies, develop repeatable processes to improve team efficiency, and troubleshoot and resolve technical issues
Requirements:
- Extensive hands-on experience with at least one major email service provider, ideally Iterable or Braze
- Strong experience implementing personalization logic using user attributes, behavioral data, and catalog data, including templating languages such as Handlebars, Liquid, or AMPscript
- Solid understanding of data structures and segmentation logic
- Proficient in HTML and CSS for building and troubleshooting email templates
- Familiarity with API integrations and webhooks used to connect marketing tools and data sources
Benefits:
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests
- Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
- Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
- Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)
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