Head of CRM, Retention Lead – D2C
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Job Description
Head of CRM strategically developing retention for an established D2C brand. Focusing on sustainable growth with a cross-functional team in a fully remote role.
Responsibilities:
- Provide functional and disciplinary leadership for a CRM and Retention team.
- Responsible for developing the CRM and lifecycle strategy with a focus on sustainable growth and customer retention.
- Analyze relevant KPIs and derive data-driven optimization measures across the entire customer lifecycle.
- Design and optimize automated customer journeys across multiple CRM channels.
- Work closely with Performance Marketing, E‑Commerce and Product teams to continuously improve the customer experience.
- Prioritize projects and resources and promote an autonomous, data-driven way of working within the team.
Requirements:
- Several years of experience in CRM, Retention, or Lifecycle Marketing, plus initial or several years of leadership experience.
- Experience in D2C, E‑Commerce, or subscription environments, ideally with products that require explanation (e.g., supplements, health, beauty, or consumer brands).
- Strong understanding of relevant CRM and retention KPIs and a data-driven approach to work.
- Experience developing and optimizing customer journeys and CRM campaigns.
- Strategic thinking combined with a hands-on mindset and strong execution skills.
- Enjoys cross-functional collaboration and developing teams.
- Excellent German skills (C1/C2) and good English skills.
Benefits:
- 100% remote within Germany
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