Customer Lifecycle Marketing Manager
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Job Description
Customer Lifecycle Marketing Manager connecting enterprise customers with useful information. Amplifying customer success through multi-channel communication and content strategies.
Responsibilities:
- Partner closely with Customer Success, Sales, Marketing, Product Management, and the leadership team to align goals, share insights, and move quickly
- Own the customer content calendar, help customers get more value from Coder’s products, and mine advocacy that turns satisfaction into growth
- Ship a steady drumbeat of timely and evergreen enablement content that helps customers succeed and highlights under-adopted products and features
- Source advocates, deliver case studies, reviews, references, speaker placements, and maintain a searchable social-proof library for go-to-market teams to use
- Plan and facilitate virtual and in-person Technical Advisory Council and Customer Advisory Board events to inform Coder’s product roadmap and deepen engagement with strategic customers
- Stand up new workflows, systems, and playbooks; partner with Customer Success and Sales on expansion motions, and arm them with content and programs that drive growth
- Use customer signals and program performance to identify opportunities and turn them into programs that drive adoption, retention, and growth
Requirements:
- 5+ years in customer marketing, lifecycle marketing, and/or advocacy roles
- Proven ability to build customer lifecycle communication programs from the ground up and scale them as the business grows
- Excellence in cross-functional collaboration with strong influence skills and shared-goal alignment with Customer Success, Sales, Marketing, Product Management, Community, and leadership
- Strong storytelling and hands-on content creation experience for highly technical audiences (developers, platform, and security engineers)
- Program and project management rigor - you’ve owned roadmaps, milestones, retros, and on-time delivery across multiple workstreams
- Customer empathy and relationship-building - you’re comfortable joining customer calls, listening for needs, and translating feedback into programs
- Executive-ready communication, such as concise updates, clear readouts, crisp recommendations
- Data fluency - you can build dashboards, define success metrics, and run experiments to improve engagement and adoption
- Experience facilitating voice-of-customer loops (surveys, interviews, advisory forums) and closing the loop with customers as well as internal stakeholders
- Familiarity with marketing automation, CRM, and customer marketing tools (e.g., Salesforce, Totango, HubSpot, B2B review site platforms such as G2/Gartner Peer Insights)
- Operational discipline around approvals and compliance (brand, legal, security) for references, quotes, and public stories
- Able to travel up to 10%
Benefits:
- Offers Equity
- Offers Bonus
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