Digital Communications Specialist
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Job Description
Digital Communications Specialist supporting diverse digital communication strategies and tools for client and internal projects. Requires experience in digital platforms and capabilities in measurable impact analysis.
Responsibilities:
- Research digital trends, tools, and strategies to bring new ideas to expand digital engagement and reach
- Draft omnichannel frameworks and channel strategies to reach HCP audiences across a variety of therapeutic areas
- Support the creation, scheduling, and delivery of email marketing campaigns and newsletters
- Support the creation and execution of paid media strategies including paid search and paid social
- Research and guide use of social platforms to drive HCP awareness, and manage social media platforms and tools
- Update and manage content across multiple websites
- Provide internal trainings on digital tools and platforms, create SOPs and documentation, and provide ad hoc support to team members
- Work closely with internal teams to support digital projects from concept to delivery
- Support video strategy, creation and dissemination
- Support metrics tools, build processes and provide insights to guide future strategies and demonstrate impact through storytelling
- Assist with SEO strategies to help boost visibility and reach across multiple websites
Requirements:
- Minimum 4 years’ experience using a variety of digital communication tools including websites, content management systems, email platforms, social media and paid media/search
- Strong understanding of the principles of digital communications strategy
- Understanding of the role of omnichannel strategy in reaching audiences
- Working knowledge of HTML
- Experience with pharmaceutical and medical affairs teams, including legal and compliance, is an advantage
- Experience with Mailchimp, Looker Studio, Google Analytics, Sprout Social, Google Ads, and WordPress is an advantage
Benefits:
- Digital communications focused role
- Accelerated career path
- Client engagement experience
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