Digital Content – Experience Specialist
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Job Description
Digital content specialist managing Corpay’s careers website, employer-brand campaigns, SEO and analytics. Supporting a global commercial-payments technology company’s talent attraction and candidate experience.
Responsibilities:
- Manage, develop, update and maintain careers website content
- Improve the candidate digital journey and user experience across careers pages and recruitment-related digital touchpoints
- Partner with website developers, central IT and external suppliers to resolve technical issues and implement website enhancements
- Identify opportunities to improve website functionality, navigation, content architecture, accessibility and candidate experience
- Support development and implementation of digital features and experiences that strengthen employer-brand engagement
- Support employer-brand and recruitment marketing campaigns across digital channels
- Create and manage campaign landing pages for specific talent audiences, locations, functions or recruitment priorities
- Collaborate with Talent Acquisition and HR stakeholders to develop digital solutions supporting recruitment objectives
- Ensure consistency of employer-brand messaging, visual identity and candidate experience across digital channels
- Support content activation across careers websites, social media, job platforms and other employer-brand channels
- Measure and improve SEO performance; conduct keyword research and optimise pages, metadata and content structure
- Monitor search trends and candidate behaviour to inform content development and optimisation
- Monitor, analyse and report careers website and recruitment campaign performance
- Track website traffic, candidate engagement, acquisition sources, landing-page performance, conversion rates and campaign effectiveness
- Translate digital analytics into actionable recommendations and establish tracking and measurement for new campaigns and digital experiences
- Use data to optimise the candidate journey, campaign ROI and recruitment outcomes
- Benchmark careers websites and digital employer-brand experiences against competitors and leading organisations
Requirements:
- Experience in digital content creation and maintenance, employer branding, recruitment marketing, content management or a related field
- Strong experience managing and updating websites through Content Management Systems (CMS)
- Working knowledge of SEO, including content optimisation, keyword research, metadata and organic search performance
- Experience supporting or delivering digital and recruitment marketing campaigns, including creation of campaign landing pages
- Strong knowledge of web analytics and performance measurement, with ability to monitor, track, analyse and report campaign and website performance
- Understanding of UX and candidate journey principles
- Strong project and stakeholder management skills
- Experience working with website developers, IT teams, agencies and other technical partners to troubleshoot issues and deliver enhancements
- Experience with CMS and careers website platforms, Google Analytics/GA4 or equivalent, Google Search Console and SEO tools, tag management and campaign tracking including UTM conventions, landing-page creation and optimisation, social media and recruitment marketing platforms, HTML/CSS, UX/accessibility/web-content best practices, Power BI or similar dashboarding/reporting tools, and A/B testing and conversion optimisation would be advantageous
Benefits:
- Offers may be subject to successful completion of pre-employment screening, including employment references, identity verification, criminal record checks, financial or sanctions screening, and other legally permitted background checks
- Inclusive and respectful workplace committed to diversity, equity, and inclusion
- Equal employment opportunities and reasonable accommodation during the application or interview process
- AI-supported recruitment tools with human review of employment decisions
- Additional compensation elements such as bonuses, incentives, benefits, or variable pay may apply where applicable
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