Digital Marketing Director – Contract
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Job Description
Digital Advertising Director at Health+Commerce focusing on multi-channel digital marketing for medtech and biotech clients. Leading campaign strategies and collaborating with teams to achieve client goals.
Responsibilities:
- Lead multi-channel B2B and B2C digital marketing programs for medtech and biotech companies developing therapies and technologies to improve human health
- Develop and execute multi-channel marketing plans aligned to client business objectives; most client needs focus on generating demand or leads among specific patient or healthcare provider populations or B2B programs to build belief in a corporate brand’s innovative science
- Create campaign forecasts and measurement plans based on target audience and campaign objective; translate metrics into meaningful insights to guide campaign optimization.
- Manage and optimize campaigns that leverage paid social, search, programmatic, mobile, email, site direct advertising, native advertising, influencer marketing, conference sponsorships, field sales channels, and traditional advertising, as appropriate.
- Work with digital ad platforms, demand-side providers, publishers, and other organizations to identify optimal channel mix and budget allocation to meet client goals
- Guide teammates on building target ad groups based on audience insights and customer personas, activating campaigns, measuring performance and optimizaing to drive efficiency
- Drive campaign website/landing page development projects, with support from creative and web development professionals
- Collaborate effectively with marketing, public relations, and creative colleagues as well as clients
- Manage campaign/project budgets and allocated hours across project team and promptly alert senior leaders to potential issues and/or opportunities
- Provide strategic marketing counsel and technical guidance to colleagues and clients. Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication.
Requirements:
- Bachelor’s degree in marketing or related field
- 7-10+ years of experience developing integrated marketing strategies and activations for healthcare companies (medtech, biotech, and/or pharma required for consideration)
- 5+ years of experience working in an agency setting is required
- Extreme attention to detail across all work product
- Experience with marketing programs leveraging advertising platforms such as Facebook/Instagram, LinkedIn, Twitter, Google/YouTube, Microsoft Advertising, Taboola, Outbrain, and programmatic demand-side platforms
- Strong understanding of strategic marketing principles and industry best practices and how they apply to medtech and biotech business models
- Familiarity with CRM and marketing automation products
- Experience leveraging market research, audience insights and personas, and brand strategy frameworks to inform effective marketing activations.
- Ability to deliver with confidence strategic counsel and insights-based recommendations to senior executives
- Knowledge of current brand marketing, digital marketing and social media best practices and passion for exploring evolving trends and opportunities to support client objectives
- Strong understanding of U.S. regulations specific to marketing and communications for medtech and biotech companies and record of success developing and executing compliant campaigns and initiatives
- Agility to drive small pilot programs, large multi-channel initiatives, and many opportunities in between
- Flexibility, self-motivation and record of success working in deadline-driven environment
- Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
- Experience leading and developing small teams
- Competency with Microsoft Office and Google Suite software.
Benefits:
- Health+Commerce is a growing healthcare marketing and communications agency helping innovative medtech and biotech companies succeed in business and improve patient health.
- Our clients range from small startups to midsize public firms and large Fortune 500 companies.
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