Especialista en Marketing Digital
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Job Description
Digital Marketing Specialist optimizing marketing strategies across various platforms for an international energy solutions company. Focused on driving commercial growth with digital tools and analytics.
Responsibilities:
- Diseñar, implementar y optimizar estrategias de marketing digital.
- Gestionar y mejorar el rendimiento de campañas publicitarias.
- Trabajar con canales como Facebook, TikTok, WhatsApp y LinkedIn.
- Aplicar estrategias de Outbound Marketing e Inbound Marketing.
- Detectar oportunidades de negocio y apoyar el desarrollo comercial.
- Utilizar herramientas de Inteligencia Artificial aplicadas a marketing y automatización.
- Gestionar CRM y plataformas de seguimiento comercial.
- Analizar métricas, resultados y rendimiento de campañas para proponer mejoras continuas.
Requirements:
- Experiencia comprobable en marketing digital.
- Experiencia en optimización de campañas publicitarias.
- Manejo sólido de Facebook, TikTok, WhatsApp y LinkedIn.
- Conocimientos y aplicación práctica de Inbound y Outbound Marketing.
- Experiencia en desarrollo de negocio y gestión de oportunidades comerciales.
- Manejo de CRM y herramientas de gestión comercial.
- Conocimiento y uso de herramientas de IA aplicadas a marketing.
- Perfil analítico, estratégico y orientado a resultados.
Benefits:
- Se valorará: Experiencia en proyectos con foco en captación de leads y conversión.
- Capacidad para trabajar con autonomía y criterio estratégico.
- Experiencia en entornos dinámicos y orientados a crecimiento.
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