Digital Marketing Manager
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Job Description
Digital Marketing Manager building paid, organic, email, and automation campaigns for Australian water-services brands. Managing funnels, websites, lead generation, and reporting remotely from the Philippines.
Responsibilities:
- Own the full digital marketing function across two brands
- Manage Meta and Google Ads campaigns, including setup, targeting, creative production, budgeting, optimisation, and reporting
- Monitor ROAS, cost per lead, conversion metrics, and campaign performance
- Manage organic social media channels, scheduling, posting, engagement, enquiries, and direct messages
- Repurpose raw video and photography into posts, reels, stories, and ad creatives
- Develop content calendars aligned with seasonal demand, promotions, and business priorities
- Create graphics for social media, paid ads, email campaigns, and in-store promotional materials
- Perform light video editing for short-form social content and promotional clips
- Plan and execute email and SMS campaigns, including copywriting, segmentation, automation, and analysis
- Configure Go High Level CRM, contacts, pipelines, workflows, funnels, and automated follow-up sequences
- Migrate lead capture processes from Smartsheets to Go High Level
- Train internal team members on relevant Go High Level features
- Support on-page SEO, keyword research, metadata, page titles, and content optimisation
- Monitor generative engine optimisation and AI-driven search developments
- Own top-of-funnel lead generation and handoff of qualified leads to the quoting team
- Deliver regular cross-channel performance reports
- Research and recommend new marketing channels, strategies, tools, referral programs, and cross-selling opportunities
- Build separate marketing funnels for each division or service line
- Work with leadership to understand each business unit's strategy
- Build and maintain websites and campaign landing pages for each business unit and brand
- Keep websites current and coordinate with SEO activity
Requirements:
- 3+ years of experience in a digital marketing generalist role, ideally with SMEs, trades, or service-based businesses
- Demonstrated experience with Go High Level, including CRM configuration, funnel building, and marketing automation
- Proven experience managing Meta and Google Ads campaigns with measurable ROI outcomes
- Strong graphic design skills with Canva and/or Adobe Creative Suite
- Comfortable with light video editing for social media content
- Experience with email and SMS marketing, including segmentation and automation
- Proactive, self-directed, and comfortable operating autonomously with minimal supervision
- Strong English communication skills, written and verbal
- Familiarity with AI tools and willingness to leverage them for efficiency and insight
- Go High Level, Meta Business Suite, Google Ads, Google Analytics, Canva and/or Adobe Creative Suite, video editing software, AI tools, and Smartsheets proficiency or familiarity
- Ascendo/Freeway exposure is a bonus, not required
- Must disclose existing ongoing roles or client work
- Must reflect the engagement on LinkedIn as “Independent Contractor”
Benefits:
- 100% remote work
- Work from home
- Flexible time management as an independent contractor, while aligning with AU business hours
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