Digital Marketing, Content Coordinator
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Job Description
Digital marketing coordinator growing an Australian leather accessories brand through social, content, email, and SEO. Creating campaigns, engaging communities, and using performance data to drive sales.
Responsibilities:
- Manage the brand’s day-to-day digital marketing across social media, content, email, and e-commerce channels
- Plan and maintain a social media content calendar
- Create and schedule static posts, carousels, Reels, Stories, TikToks, Pins, and YouTube Shorts
- Write engaging, on-brand captions and social media copy
- Repurpose photography, UGC, and video content for each platform
- Maintain consistent brand identity across channels
- Research social media, fashion, and content trends and adapt relevant trends
- Identify content ideas and opportunities to increase reach, engagement, and website traffic
- Create marketing content using supplied brand assets, photography, and video footage
- Engage with customers and potential customers across social media
- Monitor and respond to comments and messages and answer product questions
- Escalate customer service issues where required
- Create and schedule email campaigns in Klaviyo or Omnisend
- Build mobile-friendly emails and manage customer segments and subscriber lists
- Monitor and optimise automated email flows, including welcome, abandoned cart, browse abandonment, post-purchase, and win-back flows
- Conduct A/B testing and monitor email performance, subscriber growth, and revenue
- Support website optimisation and organic visibility through keyword research and SEO updates
- Optimise product and collection pages, titles, meta descriptions, headings, image alt text, and internal linking
- Support blog and SEO content development and monitor organic search performance
- Provide regular reporting across social media, email, and SEO
- Report on reach, engagement, audience growth, video performance, website traffic, content performance, email metrics, revenue, subscriber growth, organic traffic, and search visibility
- Go beyond simply providing numbers in marketing reporting
- Support brand growth, customer acquisition, and sales
- Attend meetings and collaborate during core AEST or PHT business hours
Requirements:
- Filipino (Philippines-based) candidate
- Previous experience in digital marketing, social media, or a similar role
- Strong experience with Instagram and Facebook
- Experience creating Reels, TikToks, and short-form video content
- Strong Canva skills
- Experience using CapCut, Edits, or similar video editing software
- Experience with Klaviyo or Omnisend
- Good written English and strong attention to detail
- Experience managing social media content calendars
- Ability to interpret marketing performance data
- Strong organisation and time-management skills
- Ability to work independently in a remote environment
- Proactive approach to identifying marketing and content opportunities
- Availability for meetings and collaboration during core AEST or PHT business hours
- Disclosure of existing ongoing roles or client work
- LinkedIn profile must reflect the engagement as “Independent Contractor”
- Highly desirable: experience with Shopify, SEO, Google Analytics, Google Search Console, Pinterest, YouTube, TikTok, UGC content, e-commerce, fashion or accessories brands, and influencer or creator marketing
- Genuine interest in women’s fashion, handbags, and emerging social media trends is advantageous
Benefits:
- Flexible time management as an independent contractor while aligning with AU business hours
- Remote work arrangement
- Independent Contractor Agreement
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