Senior Director – Digital Marketing Technology and Data
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Job Description
Sr. Director of Digital, Marketing Technology, and Data overseeing CompanyCam's MarTech stack and leading operations team. Involves strategic development of digital marketing and data integration processes.
Responsibilities:
- Own the MarTech roadmap and architecture across Marketo, 6Sense, Qualified, Webflow, and the ad platform stack, defining how systems integrate and how data flows end to end
- Build and lead a Marketing Operations team that administers and governs the MarTech stack, and co-owns Webflow with the Web/Brand team
- Own the integrated paid and owned digital channel strategy, setting channel mix, investment priorities, and performance targets
- Own CompanyCam's marketing data strategy, including the data model and data integrity across Marketing's systems
- Lead the marketing website development team, owning the engineering roadmap, sprint process, and release/QA process for the marketing site
- Lead and develop the Director of Growth Operations, Sr. Marketing Optimization Manager, Marketing Operations team, and website development team
- Serve as the Digital, Marketing Technology, and Data voice on the Marketing Senior Leadership Team
Requirements:
- 12+ years in digital marketing, marketing technology, or marketing operations leadership, including 5+ years directly owning a MarTech stack and leading technical or operations teams in B2B SaaS or high-growth technology
- Proven, hands-on ownership of core MarTech platforms: Marketo, 6Sense, Qualified, and Webflow, including administration, architecture, and integration decisions
- Experience leading a website development function, including engineering process and technical site architecture, not just content or design oversight
- Deep understanding of marketing data architecture: data models, integrations, APIs, and ETL/automation tools like Workato, Tray.io, Hightouch, or Zapier
- Demonstrated expertise developing integrated digital channel strategies across paid and owned channels
- Proven ability to partner with analytics and data engineering teams on measurement frameworks and attribution models
- Experience managing agency and vendor relationships for paid media and web development
- Experience evaluating and optimizing team operating models, including in-house vs. outsourced resourcing.
Benefits:
- meaningful equity
- other benefits
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