Digital Marketing – Website Coordinator, WordPress
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Job Description
Digital Marketing Coordinator managing multiple WordPress websites for New Zealand supplier in traffic management. Focused on SEO, CRM, and social media management, all remotely.
Responsibilities:
- Manage and maintain multiple WordPress websites
- Ensure all product listings, pricing, and content are accurate, current, and consistent
- Upload, structure, and update product information for clarity and usability
- Optimise product and catalogue pages for SEO (metadata, headings, internal linking, content structure)
- Maintain a catalogue-style product showcase for industrial and infrastructure-related products
- Coordinate with external agencies or vendors to refine, localise, and upload product content
- Monitor website performance and identify issues related to UX, content, or functionality
- Ensure consistency in branding, layout, and user experience across all websites
- Manage CRM activity, including contact updates, segmentation, and data hygiene
- Build and execute email marketing campaigns using platforms such as Mailchimp
- Maintain and grow email lists with proper segmentation and tagging
- Track campaign performance and support reporting and insights
- Assist in lead generation and nurturing initiatives
- Plan, schedule, and publish content across social media platforms
- Maintain a consistent posting cadence aligned with marketing objectives
- Create simple, engaging content aligned with products and brand messaging
- Monitor engagement and support basic community interaction where applicable
- Create basic marketing assets such as banners, website visuals, and email graphics
- Use design tools and/or AI-assisted tools to produce content efficiently
- Ensure all creative materials align with brand guidelines
- Support updates across web, email, and social channels
- Support Google Ads and/or Meta Ads campaigns where required
- Collaborate with internal or external partners managing paid media
- Assist with updating creatives, campaign adjustments, and basic performance tracking
Requirements:
- Proven experience managing WordPress websites
- Strong attention to detail, particularly with product listings, pricing, and structured content
- Working knowledge of SEO best practices (on-page optimisation, metadata, content structure)
- Experience with email marketing platforms such as Mailchimp
- Ability to manage multiple websites and priorities simultaneously
- Strong organisational and time management skills
- Ability to collaborate with internal teams and external agencies
- Clear communication skills and a proactive, ownership-driven mindset
- Experience in industrial, construction, infrastructure, or B2B product-based industries
- Familiarity with CRM systems and customer segmentation
- Basic knowledge of paid media channels (Google Ads, Meta Ads)
- Experience creating digital assets using design tools or AI-assisted platforms
- Understanding of lead generation and conversion optimisation
- Experience working with catalogue-style or multi-site web environments
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