Digital Marketing Manager
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Job Description
Digital Marketing Manager driving SEO, paid media, and website growth for UK consumer finance provider Evergreen Finance London. Managing acquisition, engagement, and retention campaigns for Moneyboat.
Responsibilities:
- Own and optimise the company website to improve user experience, conversion rates, and performance KPIs
- Lead and deliver digital marketing strategy to drive qualified traffic, generate leads, and improve conversions for Moneyboat.co.uk
- Manage new product go-to-market campaigns from start to finish
- Support multi-channel performance marketing campaigns across PPC, paid social, SEO, affiliates, and retargeting
- Support onboarding of email marketing platforms and develop strategies to improve engagement, retention, and lifetime value
- Develop and execute technical and content-led SEO strategies
- Use analytics platforms to monitor, report, and optimise campaign performance against business KPIs
- Support creation of digital assets and brand innovation
- Oversee agency relationships and align delivery with budget and performance expectations
- Collaborate with Compliance, Tech, Customer Service, internal teams, and external partners
Requirements:
- Experience managing website performance, CMS management, and digital product enhancements
- Expertise in PPC, SEO, CRO, Paid Social, and Email Marketing
- Experience with Google Analytics, Google Ad Manager, SEMrush, Piwik Pro, DotDigital, and Zapier
- Proven experience managing significant budgets and optimising for acquisition and ROI
- Strong analytical skills and data-led performance optimisation and reporting
- Stakeholder management and cross-functional communication experience
- Strong track record in financial services marketing, ideally consumer lending, fintech, or banking
- Knowledge of FCA guidelines and compliance considerations for financial promotions is advantageous
- Experience working within an FCA-regulated environment desired
- Degree in Marketing, Business, or related field desired
- ACIM or CIM Level 6 qualification desired
Benefits:
- Time-off on Birthday
- Gym benefits
- Childcare benefits
- Life assurance
- Health cash plan
- Aviva pension
- Professional subscription benefits
- Career growth opportunities
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