Digital Marketing Specialist II
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Job Description
Digital Marketing Specialist focusing on B2B lead generation and content distribution strategies. Collaborating with global teams to enhance performance and database growth.
Responsibilities:
- Establish third-party media and content syndication as a reliable growth engine that meets or exceeds annual database growth and pipeline contribution targets across priority regions.
- Design and scale ABM-focused syndication programs that materially increase qualified pipeline from named and strategic accounts while improving lead-to-opportunity conversion rates versus baseline.
- Build and execute a channel roadmap that keeps quarterly investment within plan while improving forecast accuracy and overall pipeline-per-dollar efficiency for the channel.
- Improve lead quality from third-party sources by continuously optimizing partner mix, targeting, filters, and content alignment, resulting in higher opportunity creation and win rates from these programs.
- Lead agency relationships and media buys for third-party and syndication programs, ensuring flawless execution, disciplined optimization, and measurable return on spend across partners.
- Ensure third-party leads are delivered accurately, on time, and in line with agreed SLAs and data quality standards by implementing an end-to-end tracking, tagging, and lead routing framework with Web, Marketing Ops, and Analytics.
- Develop a high-performing ecosystem of third-party vendors and agencies, regularly evaluating, scaling, or replacing partners to maximize return on spend and channel performance.
- Codify and share global best practices for third-party media and syndication, enabling regional marketers and media planners to launch campaigns faster and more consistently while maintaining lead quality standards.
Requirements:
- 5+ years of hands-on B2B demand generation experience managing content syndication and/or third-party media programs at scale, with direct ownership of database growth and/or pipeline targets.
- Proven experience using lead orchestration platforms such as Integrate, Demandbase, or similar to manage complex lead delivery, QA, and routing workflows.
- Demonstrated ability to design and optimize ABM-focused programs (account selection, targeting, creative, and offers) that drive measurable pipeline from named and strategic accounts.
- Strong analytical skills with a track record of turning lead-to-opportunity and pipeline data into clear channel recommendations, forecasts, and quarterly investment plans.
- Experience building and managing vendor and agency relationships, including evaluating performance, negotiating improvements, and making scale vs. sunset decisions.
- Hands-on collaboration with Web, Marketing Operations, and Analytics teams to implement tagging, tracking, and measurement frameworks across the marketing stack.
- Ability to operate in a fast-paced, global environment, managing multiple concurrent campaigns while maintaining a high bar for execution detail and data accuracy.
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