Director, Content & Brand
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Job Description
Director of Content & Brand for Buyers Edge Platform managing narratives across a diverse portfolio. Leading content strategy, maintaining brand identity, and establishing thought leadership.
Responsibilities:
- Own brand architecture: Design framework unifying DPN, Fresh, SaaS, and Supply Chain under BEP while preserving segment differentiation. Create positioning exercises, architecture briefs, and integration transition plans.
- Build content strategy: Define comprehensive roadmap across owned channels (web, blog, email, collateral), social media, and earned media. Own editorial calendar, standards, and cross-functional workflow. Measure against division priorities.
- Establish thought leadership: Position proprietary data assets as industry authority. Own insights, research publications, press strategy, and meaningful earned media placements that amplify credibility.
- Maintain brand identity: Evolve visual identity and voice to reflect positioning. Ensure consistency across all touchpoints while enabling division-specific customization within guardrails.
- Lead social media: Build playbook across divisions. Own execution on LinkedIn, Twitter, and relevant channels. Amplify thought leadership, support operator acquisition, build community. Track and optimize performance.
- Support M&A integration: Assess brand positioning post-close. Define integration approach (rebrand / co-brand / migrate) and messaging hierarchy aligned to tier classification. Develop playbook for brand and content strategy.
- Coach editorial standards: Set communication bar—clarity, voice, intent. Build and mentor team; codify standards in scalable playbooks.
- Integrate AI into operations: Identify opportunities for AI in ideation, drafting, personalization, and efficiency. Establish guidelines maintaining brand voice and editorial rigor.
Requirements:
- 8-12 years in content strategy, brand management, or marketing leadership at B2B companies
- Track record consolidating brands, repositioning portfolios, or unifying messaging across divisions
- Strong writing, editing, and coaching skills; ability to set and maintain editorial standards
- Experience measuring content performance and linking narrative to business outcomes
- Social media strategy and execution; press strategy and media relations experience
- Systems thinking: build playbooks, codify standards, obsessed with scalability
- Stakeholder management and influence without authority
- Comfort with data, metrics, and AI tools for content augmentation
- Understanding of B2B buyer journey and operator/distributor context
- Nice to have: M&A integration, foodservice/hospitality industry knowledge, thought leadership program scale-up
Benefits:
- Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
- Grow with us. Enjoy strong training, development, and competitive pay.
- Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.
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