Director, Market Development
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Job Description
Director of Market Development defining growth strategy for Nox’s sleep diagnostic solutions. Identifying opportunities in the medical device industry for revenue growth and market expansion.
Responsibilities:
- Identify new market and revenue growth opportunities: Identify market opportunities for new and existing products, services, and geographies.
- Develop business cases to support Product Management and internal stakeholders in making go/no-go and prioritization decisions on potential opportunities.
- Develop pricing strategies: Create profitable and competitive pricing strategies for new products and services in target geographies. Identify regional reimbursement landscape.
- Conduct market analyses and research: Conduct market analyses to identify new trends, customer needs, competitive landscapes (e.g., competitors, technologies, pricing, market share), and strategic growth opportunities.
- Establish a process for communicating market analytics to internal stakeholders.
- Establish relationships with key opinion leaders (KOLs): Identify and build relationships with KOLs in target markets.
- Identify unmet clinical, operational, and research needs.
- Attend conferences and symposiums to understand needs, trends, and thought leadership.
- Gather voice of customer (VOC) input/feedback: Engage with existing and potential customers to understand clinical, product, and service needs as input to potential product and service opportunities.
- Cross-functional relationship development: Examples include: Partner with Product Management on developing business cases, conducting portfolio gap analyses, and prioritizing opportunities.
- Partner with Commercial teams on pricing strategies, competitor analyses, market sizing, and market entry/expansion strategies.
- Support downstream commercialization activities as needed, including go-to-market planning, value proposition refinement, and launch readiness for priority initiatives.
- Partner with R&D and Clinical teams on technology and clinical pipeline development, user and clinical needs assessments, and KOL identification.
- Partner with Regulatory on geographic regulatory assessment of new markets.
Requirements:
- 7+ years in product management, strategy, or marketing (upstream and downstream) in the medical device or health technology industry
- Proven experience developing market strategy and business cases for regulated medical devices or products (Class II or equivalent).
- Strong understanding of medical device development lifecycles, including design controls, clinical validation, and regulatory submission processes.
- Experience working with sleep diagnostics, respiratory, or connected health devices is a plus.
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