Director of Analyst Relations
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Job Description
Director of Analyst Relations at Intermedia, overseeing global analyst engagement and market positioning. Leading innovative strategies for improving visibility in AI-driven environments.
Responsibilities:
- Develop and execute a comprehensive global Analyst Relations strategy aligned with corporate growth and positioning objectives.
- Build and maintain strong, trusted relationships with leading UCaaS and CCaaS analysts.
- Lead participation in major analyst evaluations (Magic Quadrant, Wave, MarketScape, etc.).
- Drive structured engagement plans to proactively influence analyst perception and coverage.
- Develop and execute a GEO strategy to improve Intermedia’s visibility and positioning within AI-powered search engines and generative platforms (e.g., ChatGPT, Gemini, Perplexity).
- Partner with Content, SEO, Product Marketing, and PR to ensure authoritative, differentiated, and technically accurate content is optimized for AI indexing and citation.
- Monitor AI-generated responses related to UCaaS/CCaaS market comparisons and ensure Intermedia is accurately and competitively represented.
- Identify content gaps and develop strategies to improve inclusion in AI-driven research and recommendation outputs.
- Act as a visible and credible evangelist in industry forums and practitioner communities, including Reddit, Spiceworks, LinkedIn groups, and other relevant platforms.
- Establish and maintain a positive, authoritative brand presence in online technical and buyer communities.
- Monitor sentiment and competitive narratives across forums and respond strategically and appropriately.
- Partner with Marketing and Communications to develop thought leadership content that fuels organic discussions and strengthens brand advocacy.
- Track analyst commentary, peer reviews, AI-driven summaries, and community discussions to identify perception gaps.
- Provide executive-level insights on analyst sentiment, competitive positioning, and emerging industry narratives.
- Develop coordinated response strategies for misinformation or competitive claims impacting reputation.
- Prepare executives for analyst engagements and public-facing thought leadership opportunities.
- Ensure alignment between analyst messaging, AI-search positioning, content strategy, and product roadmap communication.
- Work closely with Product Marketing, Corporate Marketing, PR, SEO, and Digital teams to create a unified perception strategy.
Requirements:
- 8+ years of experience in Analyst Relations, Product Marketing, Corporate Marketing, or related strategic roles within the UCaaS and/or CCaaS industry.
- Deep knowledge of unified communications and contact center competitive landscapes.
- Established relationships with leading analysts covering cloud communications and CX technology.
- Demonstrated success influencing outcomes in major analyst evaluations (MQ, Wave, MarketScape, etc.).
- Experience driving executive-level messaging and positioning strategies.
- Demonstrated understanding of Generative Engine Optimization (GEO), AI-driven search behavior, and modern content visibility strategies.
- Experience partnering with SEO and content teams to improve inclusion and positioning in AI-powered and traditional search environments.
- Familiarity with how LLMs source, summarize, and reference enterprise technology vendors.
- Experience engaging authentically in technical or practitioner communities (e.g., Reddit, peer review platforms, IT forums).
- Strong executive presence and ability to serve as a credible public-facing industry voice.
- Ability to navigate public discussions with authority, nuance, and brand sensitivity.
- Strategic thinker with strong operational execution.
- Exceptional written and verbal communication skills.
- Strong cross-functional leadership and influence skills.
- Data-driven mindset with experience measuring perception impact and brand sentiment shifts.
Benefits:
- Job Benefits
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