Director of Content – Creative
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Job Description
Director of Content & Creative at Aledade leading strategic content team for organizational growth. Managing high-performing content professionals and optimizing B2B sales content strategy.
Responsibilities:
- Lead and elevate our high-performing strategic content team, enabling them to drive organizational growth through strategic vision and execution excellence
- Directly manage 4 strategic content professionals, providing mentorship, career development, and performance management
- Conduct regular one-on-ones, performance reviews, and goal-setting sessions with each direct report
- Guide team strategic direction and provide final approval on major initiatives while empowering team members to own creative vision and content strategy execution
- Remove organizational barriers and secure resources needed for team success
- Lead team meetings, facilitate strategic planning sessions, and ensure optimal team collaboration
- Protect team focus and creative autonomy while facilitating cross-functional partnerships
- Enable team collaboration with sales leadership to create conversion-focused content that drives deal progression
- Guide content performance analysis and optimization strategies to improve messaging effectiveness and ROI
- Oversee strategic partnerships with external agencies, establishing quality standards for tactical content production
- Guide AI tool implementation and process scaling while maintaining team ownership of creative decisions
Requirements:
- Bachelor's degree in Marketing, Communications, or related field; 12+ years B2B copywriting and content strategy experience with proven track record of managing and developing high-performing creative teams
- Minimum 5+ years direct people management experience leading 3-6 person creative teams and enabling strategic content success
- Deep understanding of complex B2B sales cycles and how strategic content impacts demand generation and conversion at each stage
- Strong analytical skills and proven experience building scalable creative operations with external agencies while maintaining quality standards
- Executive presence and ability to influence senior leadership while advocating for team needs and strategic priorities
- Proven experience transitioning high-performing teams to next-level strategic impact while maintaining existing momentum and team satisfaction
- Healthcare, B2B SaaS, or complex services industry experience with marketing automation platforms, CRM systems, and sales enablement tools
- Knowledge of UX/UI principles, prospect journey optimization, and Agile methodology for creative team leadership and development
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
Benefits:
- Flexible work schedules and the ability to work remotely are available for many roles
- Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
- Robust time-off plan (21 days of PTO in your first year)
- Two paid volunteer days and 11 paid holidays
- 12 weeks paid parental leave for all new parents
- Six weeks paid sabbatical after six years of service
- Educational Assistant Program and Clinical Employee Reimbursement Program
- 401(k) with up to 4% match
- Stock options
- And much more!
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