Director of Lifecycle Marketing, CRM
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Job Description
Lifecycle marketing director leading email, CRM, and guest communications for Trailborn Hotels and Resorts. Managing Revinate campaigns, lifecycle automation, integrated calendars, and marketing performance.
Responsibilities:
- Design and build emails for property and brand-level newsletters
- Own email marketing KPIs in collaboration with regional property directors
- Own email marketing planning for the Trailborn brand and Trailborn Hotels and Resorts
- Manage intake and briefing processes, ensuring emails are sent on time, to the right segment, and with timely content
- Develop graphics, headers, and templates for email marketing sends
- Collaborate with the brand marketing team on newsletter themes and highlights
- Write copy for brand newsletters
- Own and maintain the integrated brand marketing campaign calendar across email, social, paid, on-property, and PR channels
- Manage guest communications and email marketing campaign calendars for all Trailborn properties
- Track and own campaign performance, including revenue by owned channel, engagement rates, and total revenue through the customer journey
- Deliver regular campaign recaps with learnings and recommendations
- Lead the buildout and ongoing optimization of the CRM in Revinate, including segmentation strategy, audience architecture, and automation workflows
- Define and manage the guest communication roadmap, including pre-arrival sequences, SMS messaging, in-stay messaging, post-stay re-engagement, and loyalty campaigns
- Uphold brand voice guidelines and consistency across communication touchpoints
- Design and manage the full guest lifecycle: acquisition, activation, engagement, and retention
- Execute campaigns to drive email database growth and develop opportunities for rewarding loyalty
Requirements:
- 5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, and/or CRM — ideally within hospitality, travel, or a consumer brand
- At least 2+ years of hands-on experience building marketing emails, running reports, automated campaign building, and segmentation targeting with Revinate
- Mastery of Revinate Platform
- Exceptional writing ability; ability to draft clean, compelling copy quickly
- Strong attention to detail and creative vision for beautifully designed emails
- Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana
- Strong project management instincts; ability to create order out of complexity, hit deadlines, and communicate proactively when timelines shift
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