Director, Product Communications
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Job Description
Director of Product Communications at Definium Therapeutics leading strategic communication for late-stage pipeline. Overseeing external and internal narratives, preparing for potential product launches.
Responsibilities:
- Lead the development and execution of integrated communications programs that elevate awareness of product differentiation and their potential to address unmet medical needs in support of company goals.
- Serve as the communications lead for our commercial product teams and participate in regular team planning meetings
- Establish collaborative working relationships with R&D, medical affairs, regulatory, government affairs, and brand teams to develop communications plans that shape differentiated messaging across audiences that redefine a new era in psychedelics and psychiatric care
- Direct multiplatform, integrated PESO (paid, earned, social, owned) communications campaigns
- Develop and deploy media relations plans; work with and maintain relationships with journalists
- Reflecting the increasingly social/digital way that key audiences get their information, a predominant focus will be on the strategic design and implementation of sophisticated, highly targeted social/digital efforts designed to educate, raise awareness, and shape the market ahead of potential launch
- Support KPI and measurement framework development, and provide regular readouts/metrics tracking with recommendations for optimization
- Lead reputation and issues preparedness planning, including scenario planning, Q&A development, and leadership briefings
- Partner with Medical Affairs and Clinical Development to ensure accurate translation of complex scientific information into clear, compliant, targeted communications
- Develop engaging employee communications that inform, align, and excite colleagues about our pipeline and products
- Oversee materials through Definium’s internal review systems, ensuring all content meets regulatory, legal, and business standards
- Represent function on integrated teams and proactively contribute to decision-making with business partners
- Manage PR agency, ensuring alignment between internal decisions and agency work product, while ensuring delivery of high-quality, strategically aligned work on time and on budget
- Help ensure Definium remains on the cutting edge by incorporating the latest technology (e.g., AI) and data into planning and measurement efforts
Requirements:
- Bachelor’s degree with a minimum of 10 years in the pharmaceutical or biotech industry, with experience in product communications, ideally with CNS, psychiatry, or neurology experience
- Significant experience in clinical data communications, with a proven ability to synthesize complex data into actionable strategies and work across functions to secure alignment and approvals
- Previous in-house and agency experience
- Strong understanding of the US healthcare landscape, including regulatory policy and market access, and the fast-paced media environment across earned and digital/social platforms
- Willingness to set strategy and long-range plans while driving outcomes in a hands-on manner
- Strong executive presence with demonstrated experience advising senior leaders
- Excellent written, verbal, and interpersonal communication skills
- Experience managing agencies, budgets, and cross‑functional alignment
- Flexibility and agility to navigate dynamic, fast-paced environments; ability to adapt with evolving business needs
- Collaborative team player with an enterprise mindset who can work effectively in cross-functional teams
- Independently motivated, detail-oriented, and good problem-solving ability
- Up to 20% of travel may be required based upon business needs
Benefits:
- 100% paid health benefits including Medical, Dental and Vision for you and your dependents
- 401(k) program with company match and vesting after the turn of the first month after your start date
- Flexible time off
- Generous parental leave and some fun fringe perks!
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