Email Manager
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Job Description
Email Manager executing email campaigns to acquire subscribers and cultivate donors for Greater Good Charities. Collaborating with teams to maintain CRM integrity and report performance results.
Responsibilities:
- Configure, customize, and execute multiple high-impact email campaigns weekly within Hubspot, supporting the full fundraising funnel and all donor pipelines.
- Create and manage segmented and suppression lists, workflows, and automation processes within HubSpot, ensuring and applying understanding of CRM properties, objectives, and pipeline structures.
- Write compelling email copy for cultivation, solicitation, and stewardship appeals, with an understanding of what motivates subscribers to engage with email content.
- Regularly A/B test email content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future email campaigns.
- Adhere to deadlines within the email editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana).
- Maintain the health and integrity of the HubSpot CRM database and segments, ensuring accurate and up-to-date customer information and monitoring unsubscribe and engagement rates and list sizes.
- Collaborate with the Director of Growth Operations to integrate the HubSpot CRM with other marketing and sales tools.
- Responsible for achieving email channel KPIs with the guidance of the Director of Donor Journey, regularly assessing progress towards KPIs and making decisions on how to achieve them.
- Monitor, track, and report on email campaign performance (open rates, click-through rates, conversions, etc.) and provide analysis with recommendations for increasing effectiveness.
- Regularly update and implement welcome series and workflows for new subscribers.
- Work with the Director of Donor Journey to refine and implement workflows and sequences for unengaged, at-risk, and lapsed audiences, collaborating across channels to retain these donors.
- Work closely with the creative and digital teams to develop, test, and share new creative assets and learnings.
- Troubleshoot and resolve any issues related to the HubSpot Email system, supported by Marketing Operations.
- Provide regular updates and insights to the Marketing and Growth teams and other relevant stakeholders on email marketing performance and overall email health.
Requirements:
- Bachelor's degree or equivalent professional experience
- 5+ years of experience in email campaign creation and strategy, with at least 2 years in nonprofit fundraising
- Demonstrated experience using HubSpot to build, deploy, and optimize email campaigns
- Must have a strong understanding of reporting platforms and KPIs, including Google Analytics and Hubspot
- Proficiency in Microsoft Office (specifically Word, Excel, and PowerPoint)
- Experience with Asana or other project management tools a plus
- Strong copywriting skills with the ability to translate marketing strategy into effective, compelling email campaigns and clearly communicate the organization’s mission
- Detail oriented.
Benefits:
- 13 paid national holidays
- sick leave
- paid vacation
- parental leave
- 401K
- medical
- dental
- vision benefits
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