Event Marketing Manager
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Job Description
Marketing Events Manager leading virtual and in-person events for Marathon Health, an advanced primary care provider. Driving client engagement, brand awareness, and patient access through strategic event marketing.
Responsibilities:
- Develop and execute an annual event marketing plan aligned with business objectives
- Enhance interactions for Marathon Health customers through in-person client events, the annual hosted client conference, and virtual events
- Coordinate cross-functional teams across event logistics, budgets, invitations, design, content, vendors, promotion, and satisfaction/ROI
- Manage the full event lifecycle from concept through post-event analysis
- Create event messaging and content to drive interest, attendance, and follow-up action
- Manage event budgets and timelines
- Oversee agendas, attendee registration, presentations, materials, and evaluation metrics
- Support venue selection, vendor negotiation, AV, and production setup
- Build relationships with sponsors, internal partners, and external vendors
- Partner with marketing and communications teams to develop promotional strategies, content, and audience engagement plans
- Evaluate events using metrics and feedback to inform future initiatives
- Set event performance goals, track attendance and engagement, and provide post-event reports
- Create and maintain an event playbook for standardized company-wide events
- Stay informed on industry trends and relevant topics
- Plan and execute virtual and in-person events, including webinars, retreats, healthcare seminars, community initiatives, and the largest annual client event
Requirements:
- Bachelor’s degree in marketing, communications, or event management, and a minimum of 6+ years of relevant marketing and event management experience, or equivalent combination of education and experience
- Prior directly related experience in the healthcare sector is strongly preferred
- Strong organizational and project management skills
- Ability to manage multiple events simultaneously
- Proficiency in data analysis and event performance reporting
- Experience managing both in-person and virtual events, with a focus on creating engaging hybrid experiences
- Track record of developing innovative event concepts
- Deep understanding of current industry trends and ability to research and implement event strategies
- Proven track record of planning and executing high-impact events that drive engagement and brand awareness
- Excellent communication, negotiation, and relationship-building skills
- Proficiency with event management software
- Proficiency with project management tools, including Asana
- Proficiency with CRM tools, including Salesforce
- Ability to adapt quickly, solve problems, and make decisions under pressure
- Occasional travel for key in-person events
Benefits:
- FREE Marathon Health services for you and your family, including unlimited free primary care, routine labs, select prescriptions, vaccinations, and virtual mental health care
- Choice of 2 medical plans, 2 dental plans, and vision coverage
- Unlimited free mental health benefits and EAP resources
- Rewards for challenges and healthy lifestyle activities
- Family-building and hormonal health benefits
- Paid parental leave
- Generous PTO or FTO
- Paid Holidays + A Day for What Matters
- Company paid Basic Life and Disability insurance
- Supplemental Life
- Spending Accounts
- 401(k) with employer match and graded vesting
- Continuing Medical Education (CME) for maintaining and strengthening knowledge, skills, and expertise, as applicable
- Annual incentive eligibility
- Fully remote work arrangement
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