Events Marketing Manager
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Job Description
Events Marketing Manager building Fellow's B2B events program across conferences, webinars and executive dinners. Driving pipeline, event ROI and sales follow-up with AI and HubSpot.
Responsibilities:
- Own Fellow's annual events calendar across conferences, webinars and dinners
- Evaluate events based on attendees, target accounts, cost and expected pipeline
- Identify sponsorship opportunities including side events, partner co-hosts, speaking slots and hosted breakfasts
- Manage sponsorships, booths, swag, shipping, travel and vendors from contract through teardown
- Coordinate with sales on target-account lists, pre-booked meetings and on-site plans
- Travel to events across Canada and the U.S. and manage event execution on site
- Plan executive dinners and roundtables, including venues, menus, guest lists and seating
- Build guest lists with sales using intent and account data
- Plan and produce webinars and panels, including topics, speakers, partners and run of show
- Recruit external panelists from customers, partners and industry voices
- Repurpose webinars into clips, posts, blog content and nurture emails
- Create and execute event promotion across email, LinkedIn, paid channels, partners and sales outreach
- Brief design on event assets and landing pages
- Manage pre-, during- and post-event visibility
- Own post-event follow-up with sales and lifecycle teams
- Track registrations, attendance, meetings, pipeline and revenue in HubSpot
- Report on event and quarterly ROI and use results to guide future investments
- Use AI and automation for list building, follow-up, reporting and recaps
- Report to the VP of Product Marketing and collaborate with sales, product marketing, lifecycle, content and design
Requirements:
- 3 to 6 years in events, field marketing, demand generation or a related marketing role, ideally at a B2B tech company
- Experience planning and running events in person or virtually, with ability to explain performance
- Experience using AI tools to research attendees, draft copy, build lists and automate follow-up
- Comfortable with a CRM and marketing automation; the company uses HubSpot
- Comfortable with webinar platforms
- Strong writing skills for promotional copy, invite emails and recaps
- Experience marketing to financial services, fintech or other regulated industries is nice to have
- Experience running executive dinners, roundtables or other small, high-touch events is nice to have
- Experience building or scaling a webinar program is nice to have
- Experience with account-based marketing and target-account sales collaboration is nice to have
- Bilingual in English and French is nice to have
- Required ability to travel to the U.S.
Benefits:
- Fair, competitive compensation
- Health and dental coverage, including prescription drugs and life insurance
- 12 weeks of paid parental leave at 80% of salary
- Three weeks of vacation
- Paid sick leave
- Paid company-wide break at the end of the year
- Remote-first flexibility — Work remotely within Canada
- Learning budgets
- Lunch-and-learns
- Freedom to own your work end to end
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