Senior Manager, Global Corporate & Strategic Events
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Job Description
Senior events manager leading Zafran’s global cybersecurity trade shows and strategic programs. Owning budgets, vendors, ancillary events, and cross-functional execution.
Responsibilities:
- Own end-to-end strategy, planning, and execution for Zafran's global presence at major cybersecurity trade shows and conferences
- Lead booth design and build, vendor selection and management, sponsorship deliverables, staffing, shipping, logistics, and on-site execution
- Develop and enforce a repeatable events process across events
- Negotiate contracts, manage budgets, and track spend against ROI targets
- Evaluate and prioritize the annual events calendar
- Design and execute ancillary events including CSO dinners, customer roundtables, VIP receptions, happy hours, and executive briefings
- Build and manage hosted event programs for prospects, customers, and partners
- Align ancillary programs with regional pipeline goals and account-based plays
- Coordinate venue sourcing, catering, AV, run-of-show, staffing, and follow-up
- Align event messaging, demos, and activations with product launches
- Partner with Field Marketing, BDR, and Sales leadership on outreach, registrations, staffing, and follow-up
- Collaborate with design on booth creative, collateral, branded experiences, and swag
- Brief executive attendees on objectives, talking points, and priority meetings
- Serve as the internal hub for events and stakeholder alignment
- Define and track event KPIs including pipeline, leads, meetings, and brand impressions
- Maintain the events calendar, budget tracker, and vendor relationships
- Build the internal events playbook and standard operating procedures
- Oversee swag and branded merchandise strategy, inventory, and fulfillment logistics
Requirements:
- 6-10 years of experience in B2B event marketing
- Deep hands-on experience running large-scale trade shows and conferences, including end-to-end booth operations, vendor management, and on-site execution
- Experience executing major global cybersecurity or technology trade shows such as Black Hat, RSA, AWS re:Invent, or comparable tier-one events
- Experience building and managing event budgets, negotiating with trade show contractors, and delivering measurable ROI
- Experience running ancillary event programs, including executive dinners, CSO roundtables, VIP receptions, and hosted field events
- Experience collaborating with Product Marketing, Field Marketing, and Sales
- Exceptional project management skills and ability to run multiple events simultaneously
- Familiarity with marketing automation and CRM tools (HubSpot, Salesforce) and event management platforms
- Willingness and ability to travel approximately 40% across the US and internationally, including Europe and Asia
- Nimble and adaptable in changing situations
- Cybersecurity industry experience is a strong plus; genuine curiosity about the space is a must
Benefits:
- Flexible PTO
- Health insurance plans (medical, dental, vision)
- Monthly stipend for phone and internet
- 401k
- Flexible spending account
- Home office stipend when joining
- Access to frontier AI models, including Claude
- Equal opportunity workplace
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