Marketing Manager – Events
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Job Description
Marketing Manager driving registrations, paid acquisition, and digital campaigns for CLOC’s legal operations association events. Optimizing audience targeting, conversion, sponsorship, and partner promotion.
Responsibilities:
- Develop and execute integrated marketing plans for assigned events
- Support segmentation and targeting strategies by persona, geography, and seniority
- Drive registration growth through multi-channel campaigns
- Monitor registration pacing and recommend adjustments to meet targets
- Manage media application processes for major events
- Update and manage event microsites
- Maintain consistent messaging across microsites, email, and paid channels
- Build and execute email campaigns and automated journeys
- Test subject lines, page content, and calls to action to improve conversion
- Lead paid acquisition across search, paid social, display, and retargeting
- Manage budgets and optimize cost per registration
- Provide regular reporting on campaign performance and ROI
- Develop sponsor-facing sales and marketing materials
- Coordinate sponsor and speaker promotion efforts
- Collaborate with industry partners and aligned associations
- Support cross-promotional campaigns and audience expansion initiatives
Requirements:
- 5+ years of event marketing experience
- Association experience is a plus
- Experience driving registration for multi-day events
- Skilled in cross-functional coordination and campaign optimization
- Experience in paid media and audience targeting
- Legal industry experience is not required
- Authorized to work in the United States
Benefits:
- 5% 401k safe harbor contribution
- Eligibility for bonus compensation up to 10% of base
- Benefits
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