Freelance CRM Analytics Specialist
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Job Description
Freelance CRM Specialist at a global marketing agency focusing on effective CRM builds and automation. Collaborating with teams to leverage data for client performance enhancement.
Responsibilities:
- Build, manage, and optimise CRM emails, journeys, and automations using Bloomreach.
- Create and maintain dashboards and reporting to measure CRM performance and support decision-making.
- Conduct CRM platform audits, assessing setup, data quality, and performance, and recommending improvements.
- Translate marketing and business requirements into scalable CRM solutions.
- Ensure CRM builds follow best practices, quality standards, and governance.
- Support documentation of CRM processes, templates, and ways of working.
Requirements:
- Proven, hands-on experience with Bloomreach CRM is essential
- Strong experience building CRM emails, automations, dashboards, and reports.
- Solid understanding of CRM data structures, segmentation, and lifecycle marketing.
- Experience working in CRM, marketing automation, or data intelligence roles.
- Comfortable working with data to drive insight, optimisation, and performance.
- Clear communicator, able to collaborate with technical and non-technical stakeholders.
Benefits:
- Freelance role
- Flexibility in working arrangements.
- Opportunity to work with a global team of experts.
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