Graphic Designer
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Job Description
Graphic Designer shaping CRM, web, product imagery and campaign creative for Cornish Seaweed Bath Co., a UK natural wellness brand. Building reusable design systems and improving eCommerce performance.
Responsibilities:
- Take ownership of day-to-day design output across CRM, web, product imagery and wider brand campaigns
- Manage the design process for regular CRM campaigns from concept through final assets
- Produce conversion-focused email creative, hero imagery, promotional assets and supporting graphics
- Build and maintain reusable email templates and design components
- Support email creation within Klaviyo or similar CRM platforms
- Design website assets for landing pages, product detail pages and broader eCommerce touchpoints
- Establish consistent typography, heading hierarchy, spacing and CTA placement
- Create mobile-first designs communicating product benefits clearly
- Set product imagery standards and guidelines across digital channels
- Create and adapt product imagery for CRM, web, social and campaign activity
- Develop cohesive creative concepts for seasonal campaigns, product launches and promotional activity
- Own visual direction for key trading periods such as Black Friday
- Create campaign assets across CRM, web and social
- Build reusable design systems, templates and workflows
- Use conversion rates, click-through rates, click maps and creative testing insights to improve design output
- Collaborate with CRM, marketing and internal teams to translate objectives into effective creative
- Manage multiple design projects and prioritise work based on business needs
- Continuously improve creative quality, consistency and production efficiency
Requirements:
- Previous experience as a Graphic Designer within a DTC, eCommerce or consumer brand
- Strong portfolio demonstrating high-quality design across CRM, web, product imagery and digital campaigns
- Excellent understanding of typography, visual hierarchy, spacing, layout and design consistency
- Experience developing reusable design templates, components or systems that improve creative efficiency
- Strong understanding of eCommerce design fundamentals and how creative influences the customer journey
- Experience designing email campaigns, ideally using Klaviyo or a similar platform
- Confident creating mobile-first designs across email, landing pages and product detail pages
- Strong understanding of product imagery and how to present products effectively across digital channels
- Commercial awareness, with an understanding of metrics such as CVR, CTR and customer behaviour
- Ability to interpret creative performance insights and apply learnings to improve design
- Comfortable taking ownership of creative projects from initial concept through to delivery
- Proactive and confident bringing new creative ideas to the table
- Highly organised, detail-oriented and comfortable managing multiple projects
- Experience working within a fast-growing business where processes and structures are still being developed
- Comfortable working independently within a fully remote team
- Experience building and implementing emails directly within Klaviyo
- Experience creating design systems or establishing brand guidelines within a growing business
- Video editing experience for paid advertising and organic social
- Experience producing short-form video content
- Experience working across multiple DTC marketing channels
Benefits:
- Fully remote working within the UK
- Occasional in-person team events
- Genuine ownership of design output across CRM, web and wider brand campaigns
- Opportunity to establish the design foundations and systems for a growing DTC brand
- Work closely with the CRM and marketing teams to improve creative consistency and customer experience
- High-autonomy role with the opportunity to introduce new processes, templates and ways of working
- Diverse and inclusive workplace
- Support for adjustments during the recruitment process
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