Growth Marketing Director – Defense & Security
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Job Description
Growth Marketing Director leading digital demand generation for Guidehouse’s Defense and Security consulting sector. Driving campaigns, brand growth, pipeline and marketing team performance.
Responsibilities:
- Lead development of Defense and Security marketing programs aligned with sector growth goals, corporate strategy and revenue plans
- Report to the CMO and collaborate with D&S stakeholders, executives, internal teams and external agency partners
- Develop, execute and report on marketing strategies, content initiatives, social media management and multi-channel campaigns
- Lead end-to-end demand generation programs, including digital drip/nurture, account-based, regional, geofencing, email, content syndication and event campaigns
- Develop and lead a digital-first demand generation team
- Use internal AI agents to support campaign program development and execution
- Develop LinkedIn-focused campaigns to promote D&S expertise and the Guidehouse brand
- Create multi-channel campaigns to drive MQLs and pipeline; monitor conversion rates and optimize funnel performance
- Leverage marketing automation and lead management to measure marketing programs and workflows
- Create distinctive content and insights to stimulate engagement, support growth and elevate brand differentiation
- Optimize SEO/SEM, ABM, social and PPC strategies with the content strategy team
- Collaborate with creative designers, external agencies and other service lines to develop targeted campaign assets and integrated campaigns
- Measure, analyze and report campaign performance to leadership
- Oversee direct reports, including team building, project management and performance reporting
- Coordinate deliverables with D&S sub-market teams, including website, intranet, video, thought leadership, branding, digital marketing and social media
- Manage the D&S sector marketing budget in accordance with corporate policies
- Steward the Guidehouse mission, vision and values
Requirements:
- Minimum bachelor’s degree in marketing or related field
- Twelve (12) + years of experience in marketing driving proven growth through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
- Demonstrated knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies
- Strong business acumen with critical and analytical thinking skills
- Excellent written and verbal communications skills, including presentations
- Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
- Ability to create impactful go-to-market initiatives to commercialize D&S expertise and services
- Ability to manage complex projects and build valued relationships at all levels, internally and externally
- Experience working with external agencies, setting KPIs, managing campaign and media budgets, and executing programs with outside vendors
- Demonstrated knowledge of digital marketing campaign automation platforms, including Eloqua, Google Analytics and Sitecore
- Ability to work autonomously in a dynamic, fast-paced, high-growth organization
- Ability to lead a team and collaborate within a geographically dispersed organization
- Professional Services and Consulting experience preferred
- Thought leadership strategy experience or passion preferred
- Global brand marketing and communications experience preferred
- Public sector media experience preferred
Benefits:
- Flexible benefits package
- Medical, Rx, Dental & Vision Insurance
- Personal and Family Sick Time & Company Paid Holidays
- Discretionary variable incentive bonus may be available
- Parental Leave and Adoption Assistance
- 401(k) Retirement Plan
- Basic Life & Supplemental Life
- Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
- Short-Term & Long-Term Disability
- Student Loan PayDown
- Tuition Reimbursement, Personal Development & Learning Opportunities
- Skills Development & Certifications
- Employee Referral Program
- Corporate Sponsored Events & Community Outreach
- Emergency Back-Up Childcare Program
- Mobility Stipend
- Tools, training and flexibility
- Supportive, collaborative team
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