Growth Marketing Manager – BPO
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Job Description
Growth Marketing Manager leading paid acquisition, brand, and demand generation for a business process outsourcing company. Optimizing Meta and Google campaigns to grow qualified leads.
Responsibilities:
- Develop and execute marketing strategy for the BPO's own brand, services, and growth goals
- Plan, launch, and manage paid campaigns on Meta Ads and Google Ads
- Set up audience targeting, retargeting, and lookalike audiences to reach decision-makers and generate quality leads
- Create and A/B test ad copy, creatives, and landing pages to improve conversion rates
- Manage ad budgets and bidding strategies
- Optimize campaigns to lower cost per lead and improve ROAS
- Set up and maintain conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4
- Oversee content creation, brand messaging, and positioning across digital channels
- Manage social media presence, website content, and email marketing initiatives
- Collaborate with sales and leadership to align marketing efforts with business development goals
- Track and report on marketing KPIs, campaign performance, and ROI
- Manage relationships with external vendors, agencies, or freelancers as needed
Requirements:
- Direct experience working as a Marketing Manager for a BPO company itself, marketing the BPO's own services (non-negotiable)
- Proven experience managing ads and/or general marketing strategy in a BPO or outsourcing industry setting
- Hands-on experience running and optimizing Meta Ads and Google Ads campaigns
- Strong written and spoken English with a clear, professional, business-facing communication style
- Ability to manage multiple marketing initiatives and campaigns simultaneously with strong attention to detail
- Prior remote work experience
- Fluency with remote collaboration tools and platforms such as Slack, Zoom, Google Workspace, Asana, or similar
- Ideally worked with US or UK-based companies
- Experience with a well-established BPO (preferred)
- Experience with LinkedIn Ads for B2B lead generation (preferred)
- Familiarity with marketing automation tools and CRM platforms (preferred)
- Experience building employer branding or recruitment marketing campaigns for a BPO (preferred)
- Ability to work from 9:00 AM to 5:00 PM EST
- Fluent English
- Must complete a full application and record a video interview
Benefits:
- Competitive pay
- Real growth opportunities
- Long-term career opportunity
- Remote work
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