Growth Marketing Manager
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Job Description
Growth Marketing Manager owning paid acquisition, attribution, and campaign optimization for Community Phone’s community communications platform. Driving revenue and checkout growth across Google, Bing, and Meta.
Responsibilities:
- Own and operate the full-stack marketing engine end-to-end
- Run paid acquisition campaigns across Google Ads, Bing Ads, Meta Ads, and emerging channels
- Design ICP-focused audience strategies, adaptive bidding frameworks, and rapid A/B tests to drive revenue and LTV
- Present campaign metrics and insights to executive stakeholders in clear, concise narratives
- Deliver daily, weekly, and/or monthly dashboards covering trends, anomalies, attribution shifts, ROI analysis, and experiment outcomes
- Create visualizations such as funnel diagrams, attribution flowcharts, and cohort trend lines
- Explain tagging frameworks, offline conversion integrations, data pipelines, and algorithmic bidding logic
- Lead discussions with executive stakeholders and provide recommendations and ownership
- Own strategy and daily execution across acquisition channels while meeting ROI and revenue targets
- Build high-intent ICP segments using lookalikes, exclusions, and behavioral data
- Launch and manage manual CPC, tCPA, and tROAS bid strategies
- Monitor KPIs, diagnose anomalies, and drive A/B testing across creative, landing pages, and offers
- Collaborate with Product, Growth, and Engineering on feature releases, promotions, and seasonal campaigns
- Audit and resolve tracking gaps across platforms and devices
- Maintain offline conversion integrations with CRM, call-center, and in-person sources
- Partner with Engineering to ensure clean data pipelines, accurate attribution, and real-time lead flow into CRM systems
- Test and grow campaigns to hit monthly revenue milestones
- Ensure customers understand the product and can purchase without entering the sales funnel
Requirements:
- 5+ years in performance/growth marketing with proven channel ownership (Google Ads, Meta)
- Full-stack marketing operator across strategy, execution, analysis, and tooling
- Strong communicator able to turn complex data into clear action for stakeholders at all levels
- Nice-to-have: experience in SaaS, B2B or telecom verticals
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