Director, Organic Growth – Discovery
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Job Description
Director driving CRO, experimentation, and promotion optimization for Credible, a U.S. consumer finance marketplace. Turning organic traffic and partner-publisher audiences into measurable revenue.
Responsibilities:
- Drive incremental revenue through conversion rate optimization and disciplined testing across Credible.com and tier-1 publishing partner properties
- Design, prioritize, and run A/B and multivariate tests on widget placement, widget type, CTA copy, page layout, design, and color
- Translate test results into clear recommendations and shipped changes
- Own promotion scheduling for a key publishing partner and be accountable for promoted-offer revenue results
- Build and maintain a testing roadmap and backlog with hypotheses, sample size and duration requirements, success metrics, and documented learnings
- Establish reporting and workflows for CRO and promotion performance, including revenue, conversion-rate, and revenue-impact dashboards
- Partner with Product and Engineering on requirements for page, template, and widget improvements
- Work with SEO to optimize organic entry pages for traffic and conversion and inform content and template strategy
- Collaborate with partner and Editorial teams on promotions, placements, content, brand standards, and compliance
- Diagnose performance changes by page, placement, offer, and funnel stage; communicate findings and next steps to leadership and stakeholders
- Conduct opportunity sizing and ROI modeling to prioritize tests and promotions
- Foster an organizational culture of experimentation and share results and best practices
- Stay current on CRO, personalization, experimentation tooling, and financial-services conversion practices
Requirements:
- 4+ years of experience in conversion rate optimization, growth, or experimentation, ideally at a marketplace, publisher, affiliate, or consumer fintech company
- Proven track record of driving measurable incremental revenue through A/B testing on high-traffic pages
- Strong grasp of experimentation fundamentals, including hypothesis design, statistical significance, and test interpretation
- Advanced analytical skills, with fluency in Looker or other data platforms and the ability to build and own reporting
- Strong product sense, with a history of writing requirements and shipping with Product and Engineering teams
- Senior-level ownership: comfortable operating independently, standing up new processes, and being accountable for revenue outcomes
- Excellent written and verbal communication, with the ability to present results and recommendations to senior stakeholders
- Experience with publishers, media partners, or affiliate/referral programs is a plus
- Experience with YMYL content and compliance review; financial services experience a plus
- Familiarity with promotion scheduling, offer optimization, or algorithmic allocation is a plus
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