Growth Product Manager
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Job Description
Growth Product Manager developing and productizing marketing services at RealPage. Owning product vision and driving innovation within the multifamily housing marketing suite.
Responsibilities:
- Productize our marketing services.
- Turn GEO/AEO, paid search, and reputation management from service deliverables into structured, scalable product offerings with clear tiers, defined outcomes, and repeatable delivery.
- Drive CMS and storefront innovation.
- Identify and prioritize high-impact improvements to our CMS and ILS/storefront products.
- Own the GEO/AEO narrative.
- Develop and refine our answer engine optimization story.
- Own product vision and roadmap.
- Create and maintain the strategy and roadmap for your product area.
- Serve as PO for your scrum teams.
- Oversee backlog creation and refinement, coordinate across multiple work streams, and identify cross-product dependencies before they become problems.
- Bridge product and services.
- Partner closely with engineering, CS, and sales to close the gap between what we build and what gets sold and delivered.
- Inform revenue strategy.
- Spot near-term growth opportunities and help the business capture them with data and a clear point of view.
- Stay close to customers.
- Lead discovery conversations, user groups, and client-facing demos.
Requirements:
- 5–8 years of growth product management experience, with demonstrated success in martech, SaaS, or digital marketing products/services.
- Experience productizing services — translating delivery-based work into structured, repeatable, packageable product lines.
- Working knowledge of SEO, paid search, CMS platforms, or digital storefront/ILS products.
- Comfort with ambiguity — you’re energized by getting things organized, not just maintaining what’s already there.
- Strong communicator who can move between an engineering standup and an executive presentation without losing the thread.
- Bachelor’s degree required.
- NICE TO HAVE: Multifamily housing or real estate industry experience.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Professional development opportunities.
- Performance-based bonus based on position.
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