Head of Brand
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Job Description
Head of Brand shaping Viktor, an AI employee for Slack and Microsoft Teams, into the category’s defining brand. Owning identity, campaigns, and the creative team.
Responsibilities:
- Own Viktor’s brand system, including visual identity, voice, narrative, and creative quality standards
- Run campaigns that generate attention and position Viktor effectively
- Communicate Viktor’s story as human, capable, and direct
- Build and lead the in-house and agency team responsible for brand work
- Launch the new identity across the website, product, and sales materials
- Ship a major campaign and generate meaningful attention
- Document and implement brand rules for voice, visual identity, and quality
- Define the brand team structure, including in-house roles and agency responsibilities
- Talk to users from the first day and ship work from the first week
- Report to the CMO
- Travel to Warsaw occasionally
Requirements:
- Experience taking a brand from early stage through scaling, with demonstrable work
- Experience running campaigns that made noise in a crowded category
- Ability to set the creative bar while continuing to do hands-on work
- Experience building a creative team from scratch
- Experience positioning a brand against much larger players
- Self-directed, simple communication style, and ability to maintain an opinion under push-back
- Experience with a challenger brand in B2C is advantageous
- Strong video and motion skills are advantageous
- Must have the right to work where the role is based
Benefits:
- Top-of-the-market salary
- Ownership of a meaningful company surface
- Remote work in Europe or on US Eastern time
- Some travel to Warsaw
- High-trust, low-process work environment
- Opportunity to build a new category and its leader
- Bonus points for submitting a short Loom (≤1 min) instead of a written response
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