Head of Brand and Creative
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Job Description
Head of Brand and Creative shaping Lyrebird's UK healthcare AI brand. Leading strategy, creative operations, campaigns, and measurement for clinicians.
Responsibilities:
- Co-own Lyrebird's brand strategy and lead its rollout across the UK
- Lead positioning, media, communications, campaigns, research, partnerships, agency management, budget management, and brand measurement
- Set and maintain the creative quality and taste standard for Lyrebird's global work
- Build creative operations, workflows, playbooks, and systems for producing high-quality work at scale and pace
- Select, brief, and manage creative and media agencies
- Determine what work should be produced in-house versus outsourced
- Design and own a brand measurement framework for clinical audiences
- Report on brand health against clear goals
- Shape the research and partnerships agenda for building the medical AI category
- Collaborate with growth, retention, product marketing, clinical, product and engineering, analytics, sales, customer success, and founders
Requirements:
- Senior experience leading brand strategy and creative output, either at an agency or in-house at a growth-stage company
- A body of work to demonstrate creative experience
- High creative standards, with ability to art-direct and provide sharp direction
- Operational brand media experience across digital, OOH, streaming audio, social, professional media partnerships, conference sponsorships, and sponsored content
- Experience building creative operations and managing agencies and partners
- Audience-first approach backed by analytical rigor
- Comfort with brand measurement, including brand lift and incrementality
- Strong leadership and communication skills
- AI-native approach, using AI across creative development, planning, research, and reporting
- Familiarity with healthcare or medical audience channels
- Experience in the UK or NHS healthcare market
- Comfort with Tableau, Sigma, or Looker
- Experience with marketing mix modelling or incrementality studies
- Right to work in the UK on an ongoing basis without requiring visa sponsorship now or in the future
Benefits:
- The posting emphasizes a safe, supportive, and inclusive workplace where everyone can thrive
- Encouragement for applicants from underrepresented backgrounds in tech to apply
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