Head of Brand
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Job Description
Head of Brand building Pairs’ brand for its founder-investor capital-raising platform. Owning content, video, paid campaigns, AI citation strategy, and a growing content team.
Responsibilities:
- Own Pairs' brand positioning, voice, visual identity, and consistency across the site, feed, and newsroom
- Set brand strategy and execute it
- Write and publish weekly founder and company posts on LinkedIn and X
- Produce weekly and monthly newsletters and a quarterly report
- Run founder and investor story shoots from guest booking and preparation through shoot day and final edit
- Cut video personally
- Plan and measure sponsorships and retargeting against inbound
- Brief, edit, and develop VC Content Interns into full-time hires
- Structure content for citation by AI answer engines and journalists
- Track share of voice and maintain SEO fundamentals
- Report to and strategize with the co-founders
- Build and run the Pairs brand with creative ownership
Requirements:
- Have built and run a brand end to end, including setting voice, making content, running channels, and knowing before-and-after numbers
- Continue writing posts, cutting video, and directing shoots personally
- Experience managing makers, freelancers, interns, or a small team, and growing at least one person into a bigger job
- High-standard writing in a restrained register, with published work longer than a caption
- Experience running paid campaigns, including sponsorships and retargeting, or owning the brief and results
- Understanding of how AI answer engines and journalists choose what to cite
- Experience shipping content with AI-answer-engine and journalist citation in mind
- SEO fundamentals
- Ability to analyze successful and unsuccessful content and explain changes made
- Bonus: founder/VC audience, personal following among founders or investors, podcast or newsletter production, and on-camera comfort
Benefits:
- Fully remote and async work
- Day overlaps with US Eastern time for a few hours, not full US hours
- Meetings batched on Mondays and Thursdays; remaining time for deep work
- Best AI tooling provided, including Claude Code, Cursor, and top models
- Direct access to the co-founders
- Real creative freedom
- Film library available on disk
- Video team in place
- Team of interns to grow
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