Head of Content & Campaigns
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Job Description
Head of Content & Campaigns growing EventMobi’s event-management platform through SEO/AEO, content, campaigns, and product launches. Leading global marketing collaboration from a fully remote Canada-based role.
Responsibilities:
- Own content gap analysis across the funnel from TOFU to BOFU
- Create and update blogs, landing pages, website videos, YouTube scripts, and lead magnets
- Own SEO and AEO strategy end to end, including keyword tracking and prompt tracking
- Repurpose content across formats and build distribution campaigns
- Lead the company, founder, and subject-matter-expert social program and promotional calendar
- Own campaign strategy, calendar, content, work-back schedules, and status updates
- Manage new-business and customer campaigns and review outgoing emails
- Act as final quality-control point for emails, launch videos, and customer communications
- Partner with Product to create pipeline-generating product launches
- Coordinate regional marketing so launches and campaigns remain synchronized
- Lead the content team and manage the Marketing Admin & Creative function
- Collaborate with demand generation, marketing operations, events, product, sales, and regional marketing
- Learn buyer and product language through collaboration with Sales and Product
Requirements:
- 8+ years of progressive B2B marketing experience
- Corporate-side experience, not agency experience
- Built and run an SEO/AEO strategy from scratch
- Owned a content and campaign calendar end to end
- High-level writing and editing skills
- Ability to translate brand voice and positioning into effective copy
- Experience coordinating product launches across product and regional teams
- Daily use of AI in workflow and ability to learn new tools quickly
- Comfortable working with high autonomy
- Able to take work off a VP’s plate without needing detailed direction
- Safe, comfortable, and ergonomic private, quiet workspace
- Reliable internet connection capable of video calls, with at least 30 Mbps download speed
Benefits:
- Compensation: CA$120,000-$150,000 (Base + Bonus)
- Stock Option
- Benefits
- 15 days annual leave
- 3 summer days
- Birthday is a holiday
- Regional in-person gatherings and co-working sessions throughout the year
- Top-of-the-line hardware
- Best collaboration software for remote work
- Caring co-workers and supportive team environment
- Accommodations available upon request during the selection process
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