Head of Content – Campaigns
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Head of Content & Campaigns marketing EventMobi’s comprehensive event management platform. Leading SEO/AEO, content, campaigns, and product launches to drive pipeline.
Responsibilities:
- Own content gap analysis across the funnel from TOFU to BOFU
- Create and update blogs, landing pages, website videos, YouTube scripts, and lead magnets
- Own SEO and AEO strategy end to end, including keyword tracking, prompt tracking, and prioritization
- Repurpose content across formats and build distribution campaigns
- Lead the company, founder, and SME social program and promotional calendar
- Own campaign strategy, calendar, content, work-back schedules, and status updates
- Manage new-business and customer campaigns and review outbound emails
- Act as the final quality and brand review before content ships
- Partner with Product to create pipeline-generating product launches
- Coordinate regional marketing so launches and campaigns remain synchronized
- Lead the content team and manage the Marketing Admin & Creative role
- Collaborate with Marketing Operations, Product, Regional Marketing, Sales Leadership, and the VP of Marketing
- Market EventMobi’s event management platform and event app technology to conference organizers
Requirements:
- 8+ years of progressive B2B marketing experience
- Corporate-side experience, not agency experience
- Built and run an SEO/AEO strategy from scratch
- Owned a content and campaign calendar end to end
- High-level writing and editing skills
- Ability to translate brand voice and positioning into effective copy
- Experience coordinating product launches across product and regional teams
- Daily use of AI in workflow
- Ability to learn new tools quickly
- Comfortable working with high autonomy
- Ability to take work off a VP’s plate without needing the role fully specified
- Safe, comfortable, ergonomic, private, and quiet workspace
- Reliable internet connection capable of video calls, with at least 30 Mbps download speed
Benefits:
- CA$120,000–CA$150,000 base + bonus
- Stock Option
- Benefits
- 15 days annual leave
- 3 summer days
- Birthday as a holiday
- Regional in-person gatherings and co-working sessions
- Top-of-the-line hardware
- Best collaboration software for remote work
- MacBook
- Safe, comfortable, and ergonomic remote workspace support/requirement
- Flexible working hours aligned with ET and global team overlap
Similar Jobs
Head of Content & Campaigns
Head of Content & Campaigns driving content, SEO/AEO, campaigns, and product launches for EventMobi’s event-management platform. Leading a Canadian-remote content team to generate marketing pipeline.
Head of Content & Campaigns
Head of Content & Campaigns growing EventMobi’s event-management platform through SEO/AEO, content, campaigns, and product launches. Leading global marketing collaboration from a fully remote Canada-based role.
Head of Content & Campaigns
Head of Content & Campaigns growing pipeline for EventMobi’s comprehensive event-management platform. Leading SEO/AEO, content, campaigns, product launches, and regional marketing coordination across Canada.
Senior Strategic Communications, Content Consultant
Strategic communications consultant translating CGIAR GENDER’s research into influential narratives, speeches, briefs, and flagship campaign content. Advancing gender equality and inclusive agrifood systems transformation.
Content Engineer
Content Engineer creating B2B technology assets for Intercept, an award-winning marketing agency. Designing human-led AI workflows, prompts, and quality systems for enterprise clients.
Working Student Marketing & Content
Werkstudent:in für Marketing und Content bei Berliner Lifestyle-Brand für hochwertige Socken und Apparel. Entwicklung von Kampagnen, Social Content, Paid Ads und E-Mail-Kommunikation.
Content Designer III
Content Designer shaping user flows, terminology, and interface content for TCGplayer, eBay’s trading card marketplace. Improving buyer and seller product journeys across global commerce initiatives.
Werkstudent:in Content Marketing
Werkstudent:in erstellt Blog-, Landingpage- und Social-Media-Inhalte für ContractHero. Unterstützung von E-Mail-Marketing, Newslettern und SEO/GEO für digitales Vertragsmanagement.
Content Marketing Manager
Content Marketing Manager creating cybersecurity, observability, and cloud content for Cisco/Splunk’s technical audiences. Driving e-books, campaigns, and demand generation through cross-functional storytelling.
Content Designer Specialist I
Content Designer especialista criando narrativas de interface e experiências conversacionais para a Stone, empresa brasileira de tecnologia financeira. Conduz pesquisa, testes de hipótese, métricas e decisões estratégicas de produtos.
Content Marketing Strategist
Content Marketing Strategist developing research-driven SEO content for Kalungi, an agency helping B2B SaaS companies grow. Creating multi-channel campaigns, lifecycle collateral, and brand messaging for client growth.
Senior Content Marketing Manager
Senior Content Marketing Manager creating technical and executive content for Hire Hangar’s enterprise SaaS clients. Supporting demand generation, sales enablement, pipeline growth, and deal acceleration.
Content Analyst II – Drug and Biological Policy
Pharmacist analyzing drug policies and coding edits for Cotiviti’s healthcare payment solutions. Researching clinical rules, maintaining policy libraries, and supporting healthcare clients.
IT Applications Professional II – Enterprise Content Management, ECM
ECM professional managing SharePoint Online and Microsoft 365 content solutions for ONEOK, a leading midstream energy infrastructure company. Supporting governance, automation, migrations, and users.
Community Content & Growth Specialist
Community Content & Growth Specialist building Think Academy’s organic presence across Reddit, Quora, and online communities. Creating helpful content, managing its subreddit, and identifying growth opportunities for its K–12 education services.
Student Trainee – Content Management
Student content management trainee supporting CUBE Bikes’ global bicycle e-commerce content. Creating web pages, translations and product launches while maintaining web applications and quality standards.
Brand Content Planning Manager, 内容策划
Trust Wallet, a global non-custodial crypto wallet, seeks a content manager for brand channels and offline activations. Translating Web3 features into strategic English- and Chinese-language content.
Senior Content Engineer
Senior Content Engineer designing scalable XML/DITA content models, metadata, and workflows for College Board’s education platforms. Leading content architecture across Drupal, XDocs, print, digital, and AI-ready experiences.
Content Transformation Editor
Content Transformation Editor turning technical video courses and expert assets into polished, AI-assisted books and learning products for Packt. Reviewing accuracy, structure, readability and publication quality for IT professionals.
Content Specialist
Visionworks Content Specialist developing onboarding, optical, business acumen, and leadership training curricula. Designing eLearning, virtual, facilitated, and published learning content.