Head of Content & Campaigns
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Job Description
Head of Content & Campaigns driving content, SEO/AEO, campaigns, and product launches for EventMobi’s event-management platform. Leading a Canadian-remote content team to generate marketing pipeline.
Responsibilities:
- Own content gap analysis across the funnel from TOFU to BOFU
- Create and update blogs, landing pages, website videos, YouTube scripts, and lead magnets
- Own SEO and AEO strategy end to end, including keyword and prompt tracking
- Repurpose content across formats and build distribution campaigns
- Lead the company, founder, and subject-matter-expert social program and promotional calendar
- Own campaign strategy, calendar, content, work-back schedules, and status updates
- Review and approve emails, launch videos, and customer communications before release
- Partner with Product to develop pipeline-generating product launches
- Coordinate regional marketing to synchronize launches and campaigns
- Lead the content team and manage Marketing Admin & Creative
- Collaborate with demand generation, marketing operations, events, product, sales, and regional marketing
- Support EventMobi’s event management platform marketing for conference organizers and event experiences
Requirements:
- 8+ years of progressive B2B marketing experience
- Corporate-side marketing experience, not agency experience
- Built and run an SEO/AEO strategy from scratch
- Owned a content and campaign calendar end to end
- High-level writing and editing skills
- Ability to turn brand voice and positioning into effective copy
- Experience coordinating product launches across product and regional teams
- Daily use of AI in workflow
- Ability to learn new tools quickly
- Comfortable working with high autonomy
- Ability to take work off a VP’s plate without needing the role fully defined
- Safe, comfortable, and ergonomic private, quiet workspace
- Reliable internet connection capable of video calls, with at least 30 Mbps download speed
Benefits:
- CA$120,000-$150,000 (Base + Bonus)
- Stock Option
- Benefits
- 15 days annual leave
- 3 summer days
- Birthday as a holiday
- Regional in-person gatherings and co-working sessions throughout the year
- Top-of-the-line hardware
- Best collaboration software for remote work
- Remote-work tools and hardware for working from home
- Diverse and equal opportunity workplace
- Accommodations available upon request during the selection process
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