Head of Demand Generation
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Job Description
Head of Demand Generation driving paid, organic, and email growth for Zyte’s web data extraction products. Leading PLG and enterprise funnels, teams, budgets, and revenue attribution.
Responsibilities:
- Own the demand generation strategy across paid, organic, and email channels to drive qualified pipeline for self-serve and enterprise motions.
- Define, track, and report on MQLs, SQLs, pipeline generated, conversion rates, CAC, and ROI by funnel to the CMO and senior leadership.
- Manage and forecast the demand generation budget, allocating spend to the highest-performing channels and programs.
- Hire, coach, and develop a small team of demand generation marketers.
- Own the demand generation marketing technology stack, including marketing automation, CRM integration, and analytics tools.
- Present regular pipeline forecasts and campaign performance reviews to senior management.
- Drive Zyte API trial signups and subscriber conversion through Google PPC, SEO, and AEO strategies.
- Run experiments and A/B tests to improve funnel conversion.
- Align Developer Relations content and community activity with paid and organic acquisition goals.
- Build the marketing-to-sales handoff process, including lead scoring, routing, and follow-up.
- Partner with Sales leadership on target segments, messaging, and lead prioritization for enterprise products.
- Support and help scale an ABM motion for named target accounts.
- Run campaigns supporting outbound sales efforts and coordinate cadence and messaging with BDRs and Account Executives.
- Work with Content to develop technical materials for the sales-led motion.
Requirements:
- 8+ years in demand generation, growth marketing, or revenue marketing, with at least 2 years in a management role.
- Proven track record building and scaling demand generation programs across more than one funnel type (self-serve/PLG and enterprise), ideally including ABM.
- Deep hands-on expertise in Google PPC and SEO, with working knowledge of or demonstrated interest in AEO — these are core levers in this role.
- Strong command of pipeline and funnel metrics, and the ability to tie marketing activity directly to revenue outcomes, by funnel.
- Experience partnering closely with Sales/BDR teams on messaging, lead handoff, ABM, and outbound support.
- Comfort working cross-functionally with Developer Relations and Content teams, not just Sales.
- Hands-on experience with marketing automation platforms, and comfort working inside a CRM.
- Demonstrated ability to manage and forecast a demand generation budget across multiple motions.
- Excellent communication and cross-functional collaboration skills.
- High level of analytical rigor, with the ability to turn campaign data into clear, actionable recommendations.
- Previous experience in a SaaS / PaaS company, specifically supporting sales to Enterprise accounts, is a plus.
- Understanding of data harvesting / web crawling a plus — but not necessary.
- Creativity and initiative combined with strong commercial awareness.
Benefits:
- Become part of a self-motivated, progressive, multi-cultural team.
- Have the freedom & flexibility to work remotely.
- Get the chance to work with cutting-edge open source technologies and tools.
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