Head Of Marketing, Marketing Automation Manager
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Job Description
Marketing Automation Manager responsible for managing end-to-end automation in a global life science company. Focusing on customer lifecycle management, data hygiene, and performance optimization.
Responsibilities:
- Own, build, manage, and be accountable for the full end-to-end marketing automation system across all channels
- Lead capture → nurture → conversion → repeat purchase → re-engagement
- Build scalable, documented automation workflows
- Own the marketing automation roadmap and execution
- Own and integrate automation across:
- Email (plain-text and HTML/image)
- CRM-driven workflows
- Website forms & behavioral triggers
- Audience sync for paid retargeting (Google, Meta, LinkedIn)
- Optional SMS / WhatsApp (where compliant and relevant)
- Ensure channels work as one coordinated system, not silos
- Build and maintain segmentation by:
- Research area
- Product interest
- Buyer type (PI, postdoc, lab manager, industry)
- Geography and institution type
- Purchase and engagement behavior
- Own data hygiene, lifecycle states, and enrichment
- Use behavioral data to drive timing, messaging, and offers
- Plan and execute automation for:
- End-of-year budget spend campaigns
- Limited-time promotions
- Product launches and portfolio pushes
- Align automation with Sales priorities and territories
- Take responsibility for conversion, revenue contribution, and attribution
- Own the marketing automation platform end-to-end:
- Selection, configuration, integrations
- Deliverability and compliance (GDPR, CAN-SPAM)
- CRM and e-commerce data sync
- Ensure the system is scalable, reliable, and well-documented
- Define and track success metrics:
- Engagement
- Conversion
- Revenue and pipeline influence
- Run A/B tests on:
- Messaging styles
- Subject lines
- Timing and offers
- Continuously optimize based on performance data
Requirements:
- 2+ years in marketing automation / lifecycle marketing
- Proven ownership of end-to-end automation systems
- Hands-on experience with platforms such as:
- Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar
- Strong execution mindset with commercial accountability
- Comfortable operating at both strategy and execution level
- B2B, life sciences, biotech, or technical product experience (Desirable)
- Experience working closely with Sales and CRM pipelines (Desirable)
- Understanding of long sales cycles and repeat purchasing (Desirable)
- Experience managing GDPR-compliant global audiences (Desirable)
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