Senior Director of Marketing Operations
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Director of Marketing Operations leading team's strategies and pipeline growth at Fleetio. Overseeing analytics, technology, and cross-functional collaboration for marketing success.
Responsibilities:
- You will ensure that Marketing’s influence is visible from first website touch through closed-won revenue, with clear accountability across the entire funnel
- Build and own a Marketing Operations roadmap aligned to Marketing OKRs and GTM priorities
- Drive quarterly planning, prioritization, and capacity tradeoffs across Sales, CS, and Marketing
- Architect a scalable demand engine across inbound, outbound, lifecycle, paid, partner, and expansion motions.
- Translate marketing strategy into measurable funnel design, conversion optimization plans, and pipeline creation targets.
- Establish standardized executive dashboards and board-ready reporting across the full funnel (Lead → MQL → SQL → Pipeline → Revenue).
- Own end-to-end funnel analytics, including pipeline sourcing, multi-touch attribution, and buyer journey influence.
- Identify and close conversion gaps across the funnel (inbound conversion, demo-to-SDR handoff, MQL-to-SQL, and pipeline velocity).
- Deliver pacing and performance insights that inform revenue forecasting and GTM planning.
- Establish visibility into pre-MQL performance, including traffic quality, source mix, engagement depth, and content performance.
- Own and optimize the Marketo ↔ Salesforce architecture, ensuring clean lifecycle management, data synchronization, campaign tracking, and attribution integrity.
- Identify automation and AI opportunities that increase efficiency and insight speed
- Lead attribution strategy, data governance, and campaign taxonomy standards. Establish rigorous campaign taxonomy, naming conventions, and governance frameworks to support scalable reporting.
- Ensure scalable data models that support advanced analytics and forecasting
- Partner with Marketing on website strategy, CMS optimization, and real-time engagement tools (e.g., conversational marketing platforms, AI-powered chatbot solutions such as Qualified or similar tools).
- Ensure airtight conversion-tracking and lead-routing infrastructure from the website to SDRs.
- Implement clear intake, prioritization, and SLA frameworks
- Establish consistent weekly and quarterly planning cadences
- Partner closely with Sales and Business Development to optimize demo-to-SDR handoff, speed-to-lead performance, qualification criteria, and lead routing logic.
- Ensure shared accountability across Marketing and Sales for pipeline creation and conversion outcomes
- Define Marketing’s KPI framework and connect investment to SaaS unit economics
- Improve conversion, reporting efficiency, and data accuracy
- Lead and develop the Marketing Ops and Analytics team
- Build specialized expertise across funnel analytics, attribution modeling, lifecycle optimization, and marketing systems architecture
Requirements:
- 8+ years in Marketing Operations or GTM Operations with a deep marketing specialization and hands-on experience supporting demand generation and lifecycle marketing teams
- Experience scaling a B2B SaaS company from roughly 100M ARR to 300M+ ARR
- Proven ability to build repeatable marketing engines tied directly to pipeline and revenue
- Experience supporting revenue forecasting through funnel analytics and pipeline modeling
- Deep expertise optimizing Marketo ↔ Salesforce lifecycle frameworks, lead routing, scoring models, and attribution reporting.
- Familiarity with website CMS platforms and real-time engagement or conversational marketing tools.
- Strong command of funnel analytics and multi-touch attribution
- Experience partnering with data teams on warehouse-based analytics and BI
- Strong understanding of data governance, system architecture, and campaign taxonomy
- Fluency in SaaS unit economics, including CAC, LTV, payback, and pipeline efficiency
- Demonstrated ability to elevate Marketing Operations into a strategic business partner that informs executive decision-making
- Experience partnering with C-level stakeholders and influencing cross-functionally
- Proven ability to drive adoption of new processes, systems, and reporting standards
- Track record of building and leading high-performing operations teams
- Structured, commercially minded, and biased toward proactive planning
- Relentless about data integrity, accountability, and clarity.
Benefits:
- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO - 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund - $150 quarterly
- Business expense stipend - $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
Similar Jobs
Head of Marketing
Head of Marketing at Supernal AI managing end-to-end campaign execution and leading marketing strategy. Responsible for optimizing growth across multiple channels and building a marketing team.
Head of Marketing – CRS
Senior marketing leader at CRS driving growth through credible industry presence and marketing strategy. Evolving brand leadership in credit data infrastructure with measurable outcomes.
Strategic Communication and Business Operations – CMO
Manage strategic communications and operations for the Chief Medical Officer at Illumina. Collaborate across teams and lead high-visibility initiatives in genomics.
Head of Marketing
Head of Marketing responsible for developing UK marketing strategies for a mission-driven SaaS company. Leading campaigns from strategy to execution in the sports sector.
Chief Commercial Officer
Chief Commercial Officer responsible for Centivo's commercial strategies across the health market. Leading revenue growth and client success functions in a remote role.
Director – Marketing
Lead go-to-market strategy and team for AI transformation initiatives at AZX. Drive partnerships and brand narrative with enterprise clients in utilities and energy sectors.
Senior Marketing Executive
Senior Marketing Executive responsible for end-to-end marketing execution and B2B partnerships. Leading strategic initiatives across various channels for a multi-state retail organization.
Marketing Director
Marketing Director driving B2B demand generation programs and sales collaboration in a fast-growing software company. Owning marketing strategies in a department-of-one role.
Chief Marketing Officer
Chief Marketing Officer at Marsh McLennan Agency shaping brand strategy and enhancing market presence. Leads marketing initiatives to drive growth across diverse product lines in the insurance sector.
Head of Marketing
Head of Marketing leading Mosqitter’s global marketing strategy and managing growth across U.S. and European markets. Responsible for marketing performance and key business metrics.
Product Marketing Director – AI Solutions
Product Marketing Director managing go-to-market strategy and commercialization for AI-driven solutions at Zeta Global. Leading product marketing efforts and driving innovation to enhance customer experiences.
LogicMonitor Developer
Manage LogicMonitor platform's administration and device onboarding processes while collaborating with cross-functional teams. Optimize monitoring tasks and provide support for client onboarding and troubleshooting.
Chief Marketing Officer – Growth & Acquisition Architect
Fractional CMO guiding law firms in strategic marketing and growth to scale from $10M to $30M revenue. Work remotely and provide coaching and accountability to law firm owners in marketing execution.
Marketing Director
Director of Growth Marketing scaling awareness and engagement for affordable healthcare. Driving sustainable growth through data-driven marketing for Redirect Health's mission.
Marketing Director – Video Games
Director of Marketing at Mob Entertainment, overseeing marketing strategies for game brands and products. Lead a team to drive user acquisition and marketing campaigns.
Fractional Chief Marketing Officer, CMO
Fractional CMO overseeing marketing strategies for diverse industries. Collaborating with U.S. leadership and managing India-based growth teams.
Global Marketing Director, Oncology
Global Marketing Director managing oncology product strategies at Amgen. Maximizing asset value and developing global launch strategies in a collaborative environment.
Chief Marketing Officer
Senior Web3 marketing lead designing and co-executing token marketing strategies for high-value clients. Collaborating closely with partners and internal teams for effective execution.
Senior Director of Marketing
Senior Director of Marketing at Shippo, leading brand messaging and positioning for e-commerce solutions. Managing a team of product marketers and driving successful product adoption in a remote-first environment.
Marketing Director
Marketing Director responsible for developing top funnel marketing strategies for Pacific Quest. Leading content creation and optimizing online presence while nurturing referral pathways.