Head of Marketing
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Job Description
Head of Marketing responsible for developing UK marketing strategies for a mission-driven SaaS company. Leading campaigns from strategy to execution in the sports sector.
Responsibilities:
- Own Abler's UK marketing strategy, OKRs, budget allocation, and lead generation targets
- Plan and execute outbound campaigns end-to-end, optimise nurture sequences
- Define the content strategy and oversee website development
- Lead marketing-sales alignment and collaborate closely with Sales, Customer Success, and Product
- Manage external agency partners and collaborate to build partnerships
Requirements:
- 4+ years of B2B marketing experience, ideally in SaaS or a related tech environment
- A genuine knowledge of and passion for sport and community impact
- Strong experience working in and managing CRM systems
- Excellent written communication skills
- Experience managing agency or outsource partners
- Experience running paid campaigns (Meta, Google Ads) and knowledge of SEO
- A data-driven mindset with ability to translate metrics into action
- Based in the UK with the right to work
Benefits:
- Remote role with flexible working arrangements
- Opportunities for professional development
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