Head of Marketing
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Job Description
Head of Marketing leading Mosqitter’s global marketing strategy and managing growth across U.S. and European markets. Responsible for marketing performance and key business metrics.
Responsibilities:
- Develop and execute the global marketing strategy aligned with business growth and international expansion.
- Drive revenue while improving key unit economics (CAC, ROAS, LTV, contribution margin).
- Lead full-funnel marketing across paid media, Amazon marketplace, website optimization, retention (email/SMS), and CRM.
- Strengthen brand positioning to support premium pricing and long-term profitability.
- Build and scale the marketing team, analytics, and infrastructure while supporting B2B growth through partnerships and lead generation.
Requirements:
- Proven experience scaling hardware products or consumer electronics through e-commerce and international markets.
- Experience working in international companies or across multiple global markets.
- Strong leadership skills with the ability to build and manage marketing teams and structures.
- Ability to manage external contractors and agencies (SEO, paid ads, Amazon, content), organize their work, and ensure accountability.
- Disciplined and focused on tangible, measurable results.
- Strong data-driven mindset, with consistent tracking and optimization of key performance metrics (CAC, ROAS, LTV, conversion rates, contribution margin).
- Hands-on experience in performance marketing.
- Strategic thinking with the ability to translate company goals into clear, structured execution plans.
- Collaborative and comfortable working closely with founders and the sales team.
- Experience within our specific niche or adjacent industry.
- Experience managing both B2B and B2C marketing channels.
Benefits:
- Experience in scaling hardware globally. Opportunity to grow and scale a physical consumer product across D2C, Amazon, and B2B channels in the U.S. and international markets.
- International exposure. Work across different markets and business cultures, including the U.S., Europe, Latin America, and Asia.
- Real ownership. Build and structure the marketing function with autonomy and direct influence on strategy and revenue performance.
- Meaningful product. Contribute to a product that addresses real environmental and public health challenges, with tangible global impact.
- Flexible full-time remote work, option to work remotely, from our R&D office, or from Kooperativ Coworking (Kyiv)
- Competitive salary + performance-based bonuses.
- 14 days of paid vacation + flexible sick leave policy, including one “mental restoration day” per month.
- Mental health & therapy support through Rozmova.
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