Head of Retail, Central Territory – EMEA
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Job Description
Head of Retail for New Balance’s Central EMEA territory, leading stores and Area Managers across Germany, Austria and Poland. Driving commercial growth, operational excellence and talent development.
Responsibilities:
- Define and deliver the cluster retail strategy aligned to EMEA priorities
- Prioritise investments, local initiatives and resource allocation to grow market share, margin and customer loyalty
- Own commercial levers driving top-line and margin performance, including pricing, assortment, promotions and productivity
- Set stretch targets and hold the region accountable for delivery
- Translate global campaigns and assortments into locally relevant plans
- Use sales, traffic, inventory and CRM analytics to identify opportunities and risks
- Implement interventions to improve conversion, ATV and stock turn
- Ensure consistent execution of New Balance operational standards across owned and operated stores
- Embed audit, compliance and loss-prevention disciplines
- Partner with the expansion team on site selection, opening plans and post-opening ramp strategies
- Manage regional operating costs, shrinkage targets and stock control processes
- Safeguard visual merchandising, service standards and local activations
- Line-manage Area Managers across the Central territory
- Set objectives, run performance and talent reviews, and ensure coaching and capability development
- Build bench strength through development plans, training programmes and succession planning
- Interface between field operations and EMEA functions including Merchandising, Marketing, Supply Chain, HR and Finance
- Influence assortment, allocation and trade marketing decisions
- Own relationships with landlords, shopping centre operators and key retail partners
Requirements:
- Minimum 5+ years area/territory management with progressive responsibility
- Proven success in multi-market retail leadership, ideally in sportswear, footwear or lifestyle retail
- Executive presence and strong commercial judgement
- Track record of building capability in dispersed/remote teams
- Advanced analytical capability
- P&L and budget ownership
- Expertise in audit, shrinkage control and retail operations
- Entrepreneurial, change-oriented and autonomous
- Comfortable operating with remote leadership
- Strong communication skills with the ability to present, influence and engage teams
- Fluent in English and one or more local language
- High travel readiness across the cluster and flexibility for peak periods, approximately 70–80% time on average
- Flexible availability, including weekends and peak trading periods
- Valid EU driving license (mandatory)
Benefits:
- Equal opportunity employer committed to equality of opportunity and diversity and inclusion
- Workplace support and reasonable adjustments available for associates who require them
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