Influencer Business Development
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Job Description
Influencer BD responsible for building relationships with Brazilian influencers and analyzing marketing campaigns. Conducting market research and developing KOL strategies in the Brazilian market.
Responsibilities:
- Responsible for continuously sourcing and building relationships with Brazilian influencers and accountable for campaign outcomes
- Perform data-driven analysis of influencer marketing campaigns to optimize ROI
- Build and maintain a database of influencers in specific verticals according to business objectives, explore various collaboration formats, and plan and execute partnerships
- Conduct market analysis and competitive research, gather user feedback, and optimize KOL marketing strategies
Requirements:
- 3+ years of experience in KOL/influencer operations in the Brazilian market
- Possess Brazilian KOL/MCN contacts and a solid methodological foundation; fluent in English (listening, speaking, reading, and writing) for use as a working language
- Ability to plan and produce content and ensure video quality control
- Excellent communication skills and techniques, goal-oriented, with strong execution capabilities
- Familiarity with internet/digital marketing is a plus
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