Influencer Marketing Manager
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Job Description
Influencer Marketing Manager developing and executing strategies to drive revenue growth across LatAm region. Collaborating with local influencers to optimize campaign performance and maintain budget efficiency.
Responsibilities:
- Develop and execute local influencer marketing strategies to drive deposits, revenue growth, and ROI
- Identify, attract, and onboard relevant streamers, tipsters, and micro-influencers across LatAm region
- Build and scale long-term partnerships with local influencers in performance-driven environments
- Manage influencer campaigns end-to-end: brief creation, negotiation, technical task preparation, content approval, publishing control, and performance tracking
- Monitor and optimize campaign results based on key metrics such as deposits, reach, CPA, engagement, and ROI
- Conduct ongoing market and competitor research to stay ahead of local trends and identify new growth opportunities
- Manage allocated budgets and ensure efficient spending aligned with performance goals
Requirements:
- 1+ year of proven experience in influencer marketing, affiliate marketing, or digital marketing (experience in betting/iGaming is highly preferred)
- Hands-on experience working with influencer traffic and performance-based campaigns
- Strong knowledge of YouTube, Instagram, TikTok, streaming platforms, and local social media ecosystems
- Understanding of core performance metrics (CPA, ROI, conversion rate, engagement rate)
- Experience in negotiations and closing partnership deals
- Good command of Google Workspace (Docs, Sheets, Slides, Drive)
- Upper-Intermediate English or higher (both written and spoken)
- Strong understanding of the LatAm market
- Working with different Revenue Share, CPA, and Hybrid offers will be a plus
Benefits:
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
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