Journey Consultant
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Job Description
Journey Consultant configuring Adobe Experience Platform customer journeys for Nortal, a digital transformation company. Supporting segmentation, personalization, data troubleshooting, and live journey execution.
Responsibilities:
- Configure, build, and maintain customer segments and audiences using Adobe Experience Platform and Real-Time CDP
- Develop audience qualification logic based on customer profiles, behavioral events, business rules, and marketing requirements
- Build and maintain personalization rules, dynamic content, and conditional content logic
- Configure, execute, and troubleshoot customer journeys using Adobe Journey Optimizer or comparable technologies
- Investigate data flows, audience qualification issues, event processing, and profile data inconsistencies
- Use SQL or similar query languages to analyze datasets and validate segmentation criteria
- Collaborate with data operations teams to identify and resolve data quality issues affecting campaigns or journeys
- Monitor live customer journeys, investigate issues, and coordinate resolutions with technical and business stakeholders
- Ensure audience definitions, personalization rules, and journey configurations align with campaign requirements
- Support team members transitioning from legacy marketing platforms to Adobe Experience Platform
- Document configurations, technical findings, troubleshooting steps, and operational procedures
- Collaborate with distributed teams and US-based stakeholders, maintaining clear communication and reliable handoffs
- Conduct technical interviews through Nortal's Technical Interviewer Program
Requirements:
- Hands-on professional experience with Adobe Experience Platform (AEP) and Adobe Real-Time CDP, including audience and segment creation
- Experience with Adobe Journey Optimizer (AJO) or comparable platforms such as Unica, Salesforce Marketing Cloud, or Braze
- Practical experience implementing personalization rules, dynamic content, and conditional content logic
- Strong understanding of customer profiles, event data, audience qualification, and data flows within customer data platforms
- Experience investigating data flow issues, analyzing event and profile data, and troubleshooting audience or journey execution problems
- Working knowledge of SQL or a comparable query language
- Ability to translate marketing requirements into audience definitions, personalization logic, and journey configurations
- Strong analytical and problem-solving skills, with attention to data accuracy and execution quality
- Experience collaborating with marketing, campaign operations, and data engineering teams
- Advanced English level required
- Availability to work during US Eastern business hours
- Adobe Experience Platform or Real-Time CDP certification is nice to have
- Experience with Snowflake or another cloud data warehouse is nice to have
- Experience migrating marketing programs or customer journeys to Adobe Experience Platform is nice to have
- Familiarity with Workfront or comparable work management tools is nice to have
- Experience supporting knowledge transfer or onboarding is nice to have
- Background in travel, hospitality, theme parks, entertainment, or related industries is nice to have
Benefits:
- Competitive USD salary
- 100% remote work
- Coworking spaces across LATAM
- Paid time off and national holidays according to the employee's country's regulations, with full salary
- Sick leave
- Annual credit for work-life balance perks
- Team-building activities, coffee breaks, tech talks, and after-work gatherings
- Birthday off during the birthday week
- Wellness check-ins and professional growth support from the People Care team
- Flexible work model focused on outcomes and personal well-being
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