Marketing Analyst
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Job Description
Marketing Analyst converting campaign data into actionable decisions for a UK-based marketing business. Tracking funnels, dashboards, attribution, and tests while reporting clear recommendations on UK business hours.
Responsibilities:
- Track campaign performance across paid, organic, email and social channels
- Build and maintain dashboards that the whole team actually uses
- Analyse funnel performance from first click to closed customer
- Report weekly with clear findings and specific recommendations
- Run A/B test analysis and champion statistically honest conclusions
- Maintain clean tracking: UTMs, conversions and attribution hygiene
- Partner with marketers to turn insight into next month's plan
- Monitor dashboards for overnight movements, trends against targets, and anomalies
- Segment, compare, and validate data before drawing conclusions
- Prepare performance reports and review test results
- Translate numbers into clear marketing decisions and next actions
Requirements:
- 2+ years' experience in marketing analytics, digital marketing or data analysis
- Excellent written English for clear, decision-ready reporting
- Stable fibre internet
- Backup power for load shedding
- Quiet home office
- Proficiency with GA4
- Experience with Google Ads or Meta Ads reporting
- Proficiency with Excel or Google Sheets
- Experience with Looker Studio or similar
- Statistical literacy
- Disciplined tracking hygiene, including UTMs and conversions
- Curious, precise, and comfortable challenging assumptions with evidence
Benefits:
- Full-time remote position working for a UK-based employer
- Competitive salary paid in ZAR
- Long-term stable role
- Supportive team environment
- Direct access to founder-led business
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