Omnichannel Marketing Analyst
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Job Description
Omnichannel Marketing Analyst leveraging insights to drive digital growth for Mondelez brands. Analyzing business performance and supporting strategic initiatives for key customers.
Responsibilities:
- Analyze monthly business performance and trends for our brands across all modalities and customers, highlighting opportunities and risks, then proactively executing deeper analysis to identify and understand the drivers
- Support in year and further out business planning, including ad hoc data analysis via Digital Analytics Suite, Nielsen, Stackline and other data sources; general support of the annual omnichannel planning process. Includes execution and management of all online PPA initiatives.
- Drive flywheel excellence in execution by leading monthly executional excellence forum, communicating the highest priority initiatives across assortment, content, activation and search and driving action to optimize Mondelez’ online presence
- Act as primary Omni Content steward, building and maintaining strong connectivity with the HQ content team and driving visibility and execution of key initiatives with the omnichannel customer teams
- Support Assortment (ePPA) and Activation initiatives, including MGD maintenance, assortment insight mining, HQ sample execution, & ad hoc as needed
Requirements:
- Bachelor's Degree Required
- Digital, shopper, trade or brand marketing experience a plus
- 1-3 years of CPG experience
- Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
- Knows how to get things done both through formal channels and informal network
- Establishes partnerships with key internal support functions and stakeholders
- Instills trust and credibility with partners to influence strategies and tactics
- Strong, proactive communication skills
- Capability/background in analytics and insights.
Benefits:
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays
- vacation time
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